Penida is a Shopify app developer that makes Appointment Booking Cowlendar, an event booking app on the Shopify App Store. It provides appointment booking app for merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 80 (0.5%) run Appointment Booking Cowlendar, #2 of 53 event booking apps by that count. Its share is highest among Fashion & Apparel (0.5%) brands. It is rated 4.9 out of 5 from 2,254 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. Appointment Booking Cowlendar has 4 plans on the Shopify App Store, from free to $59.99 a month.
Overview
Cowlendar is a booking app that runs inside a Shopify store. Merchants use it to sell appointments, classes, rentals, stays and experiences. It manages availability, team schedules, payments and customer reminders in one place.
- Built for
- Shopify merchants who sell time, places or resources, such as appointments, classes, tours, hotel stays, salon services, fitness sessions and equipment rentals, from single-person businesses to large teams.
- Pricing
- Free plan with 5 bookings per month. Paid plans are priced by booking revenue: Starter $13.99, Basic $29.99, Growth $59.99, and higher tiers up to $299.99 per month (USD, billed every 30 days). All features are in every plan; SMS usage and add-ons cost extra.
Products
- Cowlendar Shopify booking app for appointments, classes, rentals and experiences, with availability, team, payment and reminder tools.
Integrations
Buyer notes
- Support: live chat 24/7, setup support and a help center.
- Standard setup needs no coding; custom themes or complex storefronts may need support to check the setup.
- Paid plans up to Growth have a 7-day free trial; the Klaviyo integration is listed as beta.
- SMS notifications have separate usage pricing, and optional add-ons may carry their own charges.
From Penida's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Appointment Booking Cowlendar
4.9 · 2,254 reviewsBuilt for ShopifyFree planPaid from $13.99/moOn 0.5% of brands over $5MLaunched 2022Event bookingThe #1 scheduling app for Shopify. Sync Google Calendar, take bookings for services or rentals, and send automated reminders. Start your free trial today!
Pricing
FreeFree- Unlimited features
- 5 bookings/mo, great to test the waters
Starter$13.99/month- ALL FEATURES, INCLUDING :
- Up to $1,000 of booking revenue
- Booking limit per timeslot / per day
- Google/Outlook/Zoom/Teams
- +4 more
7-day free trialBasic$29.99/month- ALL FEATURES, INCLUDING :
- Up to $3,000 of booking revenue
- Booking limit per timeslot / per day
- Google/Outlook/Zoom/Teams
- +4 more
7-day free trialGrowth$59.99/month- ALL FEATURES, INCLUDING :
- Up to $10,000 of booking revenue
- Google/Outlook/Zoom/Teams
- Booking limit per timeslot / per day
- +4 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Penida
The most used event booking apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Easy Appointment Booking App · 📆 Servicify | 0.6% | 4.9 · 566 |
| BTA Appointment Booking App · BTA Commerce, INC. | 0.5% | 4.7 · 418 |
| Evey Events & Tickets · Staytuned | 0.3% | 4.5 · 332 |
| InlightLabs · inlight labs | 0.3% | 4.6 · 43 |
| Appointment Booking App Apntly · Booking Appointly | 0.3% | 5.0 · 1,658 |
| Sesami Booking Platform · Sesami Inc. | 0.3% | 4.6 · 266 |
Often used with Penida
What its brands run more often than Shopify brands over $5M do overall.
- UpPromote Affiliate Marketing15% of its brands · 2.1x average
- Powerful Contact Form Builder16.3% of its brands · 2.1x average
- Smile12.5% of its brands · 1.7x average
- Shopify Inbox16.3% of its brands · 1.5x average
- Redo13.8% of its brands · 1.5x average
What Shopify apps does Penida make?
Penida has 1 app on the Shopify App Store: Appointment Booking Cowlendar.
How many Shopify brands use Penida?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 80 (0.5%) run Appointment Booking Cowlendar, #2 of 53 event booking apps by that count. Its share is highest among Fashion & Apparel (0.5%) brands.
What are the alternatives to Penida?
The most used event booking apps among Shopify brands over $5M, after Penida: Easy Appointment Booking App (0.6%), BTA Appointment Booking App (0.5%), Evey Events & Tickets (0.3%), InlightLabs (0.3%), Appointment Booking App Apntly (0.3%) and Sesami Booking Platform (0.3%).
What do Penida's brands use alongside it?
Of the brands running Penida, 15% also run UpPromote Affiliate Marketing, 16.3% also run Powerful Contact Form Builder, 12.5% also run Smile, 16.3% also run Shopify Inbox and 13.8% also run Redo. Each is at least 1.5 times as common among them as across all brands over $5M.
How is Appointment Booking Cowlendar rated?
Appointment Booking Cowlendar is rated 4.9 out of 5 from 2,254 reviews on the Shopify App Store.
How much does Penida cost?
Appointment Booking Cowlendar has 4 plans on the Shopify App Store, from free to $59.99 a month. Appointment Booking Cowlendar: Free, Free; Starter, $13.99/month; Basic, $29.99/month; Growth, $59.99/month.