
Outbrain is a Shopify service provider. It provides direct response to monetize content for shopify merchants.
Outbrain places native sponsored content on premium publisher sites like CNN, BBC, and Le Monde, reaching shoppers in an editorial context instead of a social feed. Best fit for brands already spending heavily on Meta or TikTok who want a non-social acquisition channel to diversify paid media and ease saturation on social.
What Outbrain does for Shopify brands
- Native placements on premium publishers acquire customers off-social
- Editorial context drives +35% time spent vs social feeds
- Reallocating saturated social spend to native targets -90% CPA & -15% CPL
- Efficiency gains on shifted budget drop straight to margin