Outbrain provides direct response to monetize content for shopify merchants.
Outbrain places native sponsored content on premium publisher sites like CNN, BBC, and Le Monde, reaching shoppers in an editorial context instead of a social feed. Best fit for brands already spending heavily on Meta or TikTok who want a non-social acquisition channel to diversify paid media and ease saturation on social.
What Outbrain does for Shopify brands
- Native placements on premium publishers acquire customers off-social
- Editorial context drives +35% time spent vs social feeds
- Reallocating saturated social spend to native targets -90% CPA & -15% CPL
- Efficiency gains on shifted budget drop straight to margin
Overview
Outbrain Direct Response (ODR) is an advertising service from Teads that places ads across the open internet. It combines reach, contextual data, targeting and predictive AI to help advertisers run performance campaigns and lead generation. Outbrain says it is a subsidiary of Teads.
For Shopify brands
- A brand can create its campaign together with an Outbrain expert.
- Bid automation and account management support run alongside the campaigns.
- Reporting and optimization tools let the team track results and adjust delivery.
How it works
The brand starts by creating a campaign with an Outbrain expert. Outbrain's team acts as a day-to-day partner, and campaigns are optimized using real-time analytics.
Products
- Outbrain Direct Response Performance advertising on the open internet using contextual insights, targeting and predictive AI technology.
Buyer notes
- Outbrain states it has 8 offices worldwide and speaks 17 languages.
- Outbrain states that an expert helps create your campaign.
- Outbrain mentions bid automation technology and account management support.
- The site offers a demo request and a Get Started option.
From Outbrain's own site and Shopify App Store listings, as of 2026-10-30.
