OPTIS is a Shopify app developer with 2 apps on the Shopify App Store, all of them in selling products. It provides custom options, color swatches, and smart variants for Shopify merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 91 (0.6%) run at least one of OPTIS's apps, #16 of 163 product variants apps by that count. Its share is highest among Sports & Outdoors (0.7%) and Home & Living (0.7%) brands. Its most reviewed app, OPTIS Product Options, Variant, is rated 4.9 out of 5 from 2,375 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $49.99 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Overview
OPTIS is a suite of Shopify apps and a done-for-you service for customizing product pages. It adds custom product options, color and image swatches, and grouped product listings, which helps merchants show more choices than Shopify's standard variant limits allow. OPTIS is a brand of BSS Commerce.
For Shopify brands
- Add custom options such as text, file uploads, and add-on pricing to product pages without editing theme code.
- Show color and image swatches, with variant images that switch to match the selected variant, on product and collection pages.
- Group separate products into one listing with swatches while each product keeps its own URL, stock, and SEO.
How it works
Merchants install the apps from the Shopify App Store and set them up without coding. For the customization service, the OPTIS team handles the design and technical work on the brand's product pages.
- Built for
- Shopify merchants of any plan, with Shopify Plus stores covered by a dedicated plan and the customization service.
- Pricing
- OPTIS Product Options has a free plan and paid plans at $9.99, $19.99, and $49.99 per month (Shopify Plus). OPTIS Color Swatch Variants costs $11.90 to $99.90 per month depending on the Shopify plan. Combined Listings and Contact Form Builder are free. Billing runs through Shopify in USD.
Products
- OPTIS Product Options, Variant Adds custom product options, file uploads, price add-ons, and conditional logic beyond Shopify's variant limits.
- OPTIS Color Swatch Variants Shows color and image swatches, variant images, and product groups on product and collection pages.
- OPTIS Combined Listings Groups separate products into one listing with swatches, with auto-grouping and CSV import.
- OPTIS Contact Form Builder Builds contact, feedback, and registration forms with drag-and-drop and conditional logic.
- Product Page Customization Service Done-for-you design and technical work on Shopify product pages.
Integrations
Buyer notes
- OPTIS Product Options has a 14-day free trial on paid plans.
- OPTIS Color Swatch Variants has a 30-day free trial and is free on Shopify trial, partner, development, Pause & Build, and staff stores.
- The Unlimited plan at $49.99 per month is for Shopify Plus stores only.
- Support is by email and live chat, with priority support on the Platinum plan and 24/7 live support on Color Swatch Variants paid plans.
From OPTIS's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
OPTIS Product Options, Variant
4.9 · 2,375 reviewsBuilt for ShopifyFree planPaid from $9.99/moOn 0.5% of brands over $5MLaunched 2021Product variantsBest Shopify Product Options app for unlimited variant option product options with image upload, text box, file upload, product add-ons & product personalizer.
Pricing
FREEFree- 10 variant option sets
- 10+ product option types
- Analytics
- Email and live support
- +1 more
ADVANCED$9.99/month- All features in Free Plan and:
- Unlimited variant option sets
- 15+ product option types
- Price add-on
- +4 more
14-day free trialPLATINUM$19.99/month- All features in Advanced Plan and:
- Unlimited option types
- Unlimited option features
- 20 file uploads
- +4 more
14-day free trialUNLIMITED$49.99/month- For Shopify Plus
- Customization service
- 1-1 support
14-day free trialOP Color Swatch Variant Images
5.0 · 804 reviewsBuilt for ShopifyFree planPaid from $11.90/moOn 0.1% of brands over $5MLaunched 2025Product variantsColor swatch app for Shopify product variants: image swatches, variant images, collection page swatches, variant badges, combined listings, product groups.
Pricing
FREEFree to installFree for development stores
- Shopify Trial stores
- Shopify Partner / Dev stores
- Shopify Pause & Build stores
- Shopify Staff stores
- +4 more
PAY AS YOU GROW$11.90/monthPricing automatically matches your Shopify plan. All features are included on every plan.
- Shopify Basic: $11.90
- Shopify Grow: $29.90
- Shopify Advanced: $49.90
- Shopify Plus: $99.90
- +4 more
30-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to OPTIS
The most used product variants apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Infinite Options · ShopPad Inc. | 4% | 4.7 · 2,624 |
| GLO Color Swatch Variant Image · Globo Options | 3.2% | 4.9 · 1,902 |
| SC Product Options · Shop Circle | 3% | 4.6 · 1,255 |
| Optionize Product Options · BasicApps | 2.5% | 4.4 · 94 |
| Variant Option Product Options · Relentless Apps | 2.2% | 4.6 · 637 |
| Ymq Product Options, Variants · YMQ | 2% | 5.0 · 425 |
Often used with OPTIS
What its brands run more often than Shopify brands over $5M do overall.
- TA Subscriptions App11% of its brands · 153.8x average
- BSS B2B Lock37.4% of its brands · 95.9x average
- BSS B2B Wholesale Pricing37.4% of its brands · 81x average
- SC Product Options49.5% of its brands · 16.2x average
- Aris Product Options, Variants13.2% of its brands · 14.2x average
What Shopify apps does OPTIS make?
OPTIS has 2 apps on the Shopify App Store: OPTIS Product Options, Variant and OP Color Swatch Variant Images.
How many Shopify brands use OPTIS?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 91 (0.6%) run at least one of OPTIS's apps, #16 of 163 product variants apps by that count. Its share is highest among Sports & Outdoors (0.7%) and Home & Living (0.7%) brands.
What are the alternatives to OPTIS?
The most used product variants apps among Shopify brands over $5M, after OPTIS: Infinite Options (4%), GLO Color Swatch Variant Image (3.2%), SC Product Options (3%), Optionize Product Options (2.5%), Variant Option Product Options (2.2%) and Ymq Product Options, Variants (2%).
What do OPTIS's brands use alongside it?
Of the brands running OPTIS, 11% also run TA Subscriptions App, 37.4% also run BSS B2B Lock, 37.4% also run BSS B2B Wholesale Pricing, 49.5% also run SC Product Options and 13.2% also run Aris Product Options, Variants. Each is at least 14.2 times as common among them as across all brands over $5M.
How is OPTIS Product Options, Variant rated?
OPTIS Product Options, Variant is rated 4.9 out of 5 from 2,375 reviews on the Shopify App Store.
How much does OPTIS cost?
Plans across its apps run from free to $49.99 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. OPTIS Product Options, Variant: FREE, Free; ADVANCED, $9.99/month; PLATINUM, $19.99/month; UNLIMITED, $49.99/month.