Opensend provides lead generation platform for Shopify merchants.
Opensend identifies anonymous shoppers on your Shopify store and routes their emails into your existing Klaviyo flows. Best for brands with steady traffic but low opt-in rates, or older lists with high bounce rates eating into retention revenue.
What Opensend does for Shopify brands
- Pixel matches anonymous visitors against 180M US shopper network, 73% match rate
- Identified emails drop into existing welcome & browse-abandon flows, no rebuild needed
- Captures revenue from site visitors who never opted in
- Revive product swaps bounced addresses for active ones on past customers
- Puts unreachable buyers back into retention flows
Overview
Opensend sells software that identifies anonymous visitors to an online store and syncs them into the brand's email, SMS and advertising tools. It is meant to help merchants follow up with shoppers who browsed or started a checkout but never left an email address. It also keeps customer identity consistent across devices and browsers and improves the event data sent to marketing platforms. Opensend has also acquired Fueled.
For Shopify brands
- Identifies anonymous store visitors and sends them to your email platform so welcome flows and retargeting can run on people who did not opt in.
- Installs on a Shopify store with a pixel or the Shopify app, and connects to tools such as Klaviyo.
- Keeps customer identity across devices and browsers so lifecycle flows and personalization trigger as set up.
How it works
A brand starts a trial or books a demo, then installs the Opensend pixel, Shopify app or server-side integration and connects its email or marketing platform. Opensend's team helps with setup and advises on best practices for using the identified visitors. Setup is described as taking under 5 minutes, or under 10 minutes in another description.
- Built for
- Ecommerce brands, including Shopify stores, in consumer goods, health and wellness, apparel and jewelry, and home and furniture, with a US shopper audience.
- Pricing
- Connect is priced in monthly tiers: Tier 1 at $400 a month (2,000+ identities, $0.20 per identity), Tier 2 at $800 (4,300+, $0.186) and Tier 3 at $1,600 (9,500+, $0.168), with 20% off for annual billing. Enterprise is a custom quote, and a trial costs $1.
Products
- Connect Identifies high-intent anonymous visitors in real time and syncs them into marketing platforms.
- Reconnect Keeps customer identity across devices, browsers and sessions so lifecycle flows trigger as intended.
- Ignite Captures behavioral signals and sends structured event data to platforms in your stack.
- Personas Uses AI to group customers into persona cohorts and syncs them to email and ad platforms.
Integrations
Buyer notes
- Trial costs $1 and runs 14 days.
- Typically identifies around 25-35% of anonymous visitors, and results vary.
- Data covers US shoppers only; non-US traffic is filtered out by IP geolocation.
- Identities received can be capped, and unused credit rolls over.
From Opensend's own site and Shopify App Store listings, as of 2026-10-30.
How much does Opensend cost?
Connect is priced in monthly tiers: Tier 1 at $400 a month (2,000+ identities, $0.20 per identity), Tier 2 at $800 (4,300+, $0.186) and Tier 3 at $1,600 (9,500+, $0.168), with 20% off for annual billing. Enterprise is a custom quote, and a trial costs $1.
