Magical Apps
Shopify apps for merchants handling fees, address validation, preorders, custom fields, seo
Magical Apps is a Shopify app developer with 5 apps on the Shopify App Store, most of them in selling products. It provides Shopify apps for merchants handling fees, address validation, preorders, custom fields, seo. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 130 (0.8%) run at least one of Magical Apps's apps, #3 of 30 pricing - Other apps by that count. Its share is highest among Home & Living (1.9%), Electronics & Tech (1.6%) and Arts, Crafts & Hobbies (1.2%) brands. Its most reviewed app, Magical Make an Offer, is rated 4.7 out of 5 from 170 reviews on the Shopify App Store. All of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $199 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan.
Overview
Magical Apps is a Shopify app studio based in Toronto. It sells apps for mandatory fees and surcharges, address validation, custom product fields, customer offers, preorders, store pausing and SEO. The apps cover checkout and store operations tasks that Shopify's core does not handle.
- Built for
- Shopify merchants, including those selling regulated goods or shipping internationally, with some plans limited to Shopify Plus stores.
- Pricing
- Each app is priced separately. Make an Offer is free to install with 1% on paid orders, or $9 or $199 per month. Fees & Tariffs runs $9–$79/month, Custom Fields $2.99–$4.99/month, Preorder $2.99/month, Vacation Mode $9/year, and SEO Doctor $0–$79/month.
Products
- Magical Fees & Tariffs Applies per-product and per-order fees, such as regulatory fees, eco-fees, deposits and tariff surcharges.
- Magical Custom Fields & Upload Adds custom fields, file uploads and paid add-ons to product pages.
- Magical Make an Offer Lets customers name a price; offers are accepted, countered or declined by rules.
- Magical Preorder & Presale Accepts preorders for upcoming products, restocks and seasonal launches, with notifications.
- Magical Vacation Mode Pauses sales, hides prices and buy buttons, and collects emails while the store is away.
- SEO Doctor Scans a store for SEO issues and fixes them in bulk or by checklist.
Integrations
Buyer notes
- Support is by email and chat, Monday to Friday, 8 AM–4 PM EST.
- The Fees app has Shopify Plus-only plans at $29 and $79/month; Custom Fields' Growth plan is also Shopify Plus only.
- The Fees app is free on development stores with all features unlocked.
- The five App Store listings carry the Built for Shopify badge.
From Magical Apps's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Magical Make an Offer
4.7 · 170 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.2% of brands over $5MLaunched 2015Pricing quotesShopify make an offer app. Add pay what you want, best offer, and name your price buttons to any product, cart, or order. Built for Shopify. Free to install.
Pricing
StarterFree to install1% on paid orders only. No sales, no fee.
- For stores getting started with offers
- Best when selling under $2K/month
- Unlimited offers on products and orders
- Product and order eligibility rules
- +4 more
Growth$9/monthOnly 0.33% on paid orders.
- For growing stores that want lower fees
- Best when selling $2K-$20K/month
- Everything in Starter
14-day free trialPower$199/monthor $999/year and save 58%Flat rate pricing. No per-order fees.
- For high-volume stores that want no fees
- Best when selling $20K+/month
- Everything in Starter
14-day free trialMagical Surcharge + Extra Fees
4.9 · 134 reviewsBuilt for ShopifyFree planPaid from $9/moOn 0.6% of brands over $5MLaunched 2022Pricing - OtherShopify surcharge app. Add extra fees, credit card fees, COD fees, deposits, or tariffs to any product or order. Works on Online Store, POS, AI and Draft Orders
Pricing
Development storesFree- For development stores only
- All features unlocked
- No time limit
Starter$9/monthor $85/year and save 21%- For any Shopify store that charges fees
- Add fixed and percentage fees
- Apply fees to product and order subtotal
- Online Store, POS, and Draft Orders fees
- +4 more
14-day free trialPlus$29/monthor $279/year and save 20%- For Shopify Plus stores only
- Everything in the Starter Plan
- Fees on the full order total
- PayPal, Shop Pay & COD transaction fees
- +2 more
14-day free trialPlus + Compliance$79/monthor $759/year and save 20%- For Shopify Plus stores only
- Everything in the Plus Plan
- Unlimited fee history
- Export all fees for taxes and accounting
14-day free trialMagical Custom Fields & Upload
4.8 · 88 reviewsBuilt for ShopifyFree planPaid from $2.99/moOn 0.1% of brands over $5MLaunched 2022Product variantsShopify custom fields app. Add a text box, dropdown, date pickers & order notes to any product or checkout + File Uploads. Built for Shopify. Free trial.
Pricing
Starter Plan$2.99/month- Add unlimited fields
- Add text boxes and dropdowns
- Add file uploads and date pickers
- Add multiple choice and checkboxes
- +4 more
14-day free trialGrowth Plan$4.99/month- For Shopify Plus stores only
- Add fields to your checkout page
- Checkout UI Extension support
- Everything in the Starter Plan
14-day free trialMagical Preorder & Presale
4.3 · 67 reviewsBuilt for ShopifyFree planPaid from $2.99/moLaunched 2021Pre-ordersPresell products and manage preorders easily with this Shopify App. Use flexible rules, send notifications, and display messages to build hype and boost sales.
Pricing
Magical Preorder$2.99/month- Unlimited Preorders
- Bulk Settings
- Style Customization
- Mixed Cart Warning
- +3 more
14-day free trialMagical Vacation Mode
4.8 · 39 reviewsBuilt for ShopifyFree planLaunched 2022Pop-upsShopify vacation mode app. One toggle to pause sales, hide buy buttons, hide prices, and notify customers when you're back. Built for Shopify.
Pricing
Starter Plan$9/year- Pause Sales with One Click
- Hide Prices and Buy Buttons
- Show a Custom Away Message
- Collect Emails While You're Gone
- +3 more
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to Magical Apps
The most used pricing - other apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Upcharge Surcharge Fee Tariff · UC Lab LLC | 0.8% | 4.7 · 197 |
| Snapmint PG Customizations · Snapmint Credit Advisory Pvt Ltd | 0.7% | 5.0 · 1 |
Often used with Magical Apps
What its brands run more often than Shopify brands over $5M do overall.
- Affirm pay‑over‑time messaging22.3% of its brands · 3.2x average
- Signifyd10.8% of its brands · 2.9x average
- Replo Landing Page Builder11.5% of its brands · 2x average
- 404/301 SC Easy URL Redirects10% of its brands · 1.9x average
- Searchanise Search & Filter12.3% of its brands · 1.8x average
What Shopify apps does Magical Apps make?
Magical Apps has 5 apps on the Shopify App Store: Magical Make an Offer, Magical Surcharge + Extra Fees, Magical Custom Fields & Upload, Magical Preorder & Presale and Magical Vacation Mode.
How many Shopify brands use Magical Apps?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 130 (0.8%) run at least one of Magical Apps's apps, #3 of 30 pricing - Other apps by that count. Its share is highest among Home & Living (1.9%), Electronics & Tech (1.6%) and Arts, Crafts & Hobbies (1.2%) brands.
What are the alternatives to Magical Apps?
The most used pricing - Other apps among Shopify brands over $5M, after Magical Apps: Upcharge Surcharge Fee Tariff (0.8%) and Snapmint PG Customizations (0.7%).
What do Magical Apps's brands use alongside it?
Of the brands running Magical Apps, 22.3% also run Affirm pay‑over‑time messaging, 10.8% also run Signifyd, 11.5% also run Replo Landing Page Builder, 10% also run 404/301 SC Easy URL Redirects and 12.3% also run Searchanise Search & Filter. Each is at least 1.8 times as common among them as across all brands over $5M.
How is Magical Make an Offer rated?
Magical Make an Offer is rated 4.7 out of 5 from 170 reviews on the Shopify App Store.
How much does Magical Apps cost?
Plans across its apps run from free to $199 a month on the Shopify App Store. Some plans add usage charges on top, listed with each plan. Magical Make an Offer: Starter, Free to install (1% on paid orders only. No sales, no fee); Growth, $9/month (Only 0.33% on paid orders); Power, $199/month (Flat rate pricing. No per-order fees).