Instant
AI email marketing that identifies anonymous abandoners and personalizes every send
Instant provides email and SMS marketing for ecommerce.
Instant pairs two tools: Audiences identifies anonymous shoppers who abandon your site without leaving an email, and ai writes personalized email copy for each subscriber based on their browse & purchase behavior. Best fit for Shopify brands with steady traffic whose esp flows only fire on known visitors and whose template-based sends have plateaued.
What Instant does for Shopify brands
- Identifies anonymous abandoners with no cookie or email, recovers carts esp flows miss
- Reaches shoppers your existing flows never see, expanding the recoverable audience
- Ai writes unique copy per subscriber from browse & purchase behavior
- Per-subscriber personalization lifts revenue per send vs standard template flows
Overview
Instant sells software that uses AI to write and send email and SMS marketing for online stores. It builds retention flows and campaigns from Shopify shopper data, such as abandoned-cart and welcome emails. It also offers a tool to collect email opt-ins. This is meant to reduce the manual work of running retention marketing.
- Built for
- Shopify brands; the pricing page says Instant works best for brands with more than $250k in monthly Shopify store revenue.
- Pricing
- The Email plan is listed at $1,000 per month and includes 12,500 flow sends and up to 250,000 campaign emails, with $500 off the first month. SMS is priced per message, starting at $0.009. Plans are month-to-month, and exact pricing is confirmed on a demo.
Products
- Instant AI Automates email flows using AI.
- Audiences Builds email lists and keeps opt-ins usable after cookies expire.
- AI Agents Automates retention marketing by running campaigns on a brand's behalf.
- AI-Powered Email Creates personalized retention email flows and campaigns.
- AI-Powered SMS Sends SMS messages timed to when shoppers are likely to purchase.
- Smart Coupons Generates a unique discount code for each shopper.
Integrations
Buyer notes
- Month-to-month with no lock-in contracts; cancel anytime.
- No setup or onboarding fees.
- Most brands go live in two days; some in minutes. A developer is not required.
- SOC 2 certified and GDPR compliant; agency plans are available.
From Instant's own site and Shopify App Store listings, as of 2026-10-20.
How much does Instant cost?
The Email plan is listed at $1,000 per month and includes 12,500 flow sends and up to 250,000 campaign emails, with $500 off the first month. SMS is priced per message, starting at $0.009. Plans are month-to-month, and exact pricing is confirmed on a demo.
