&facts provides consumer intelligence for Shopify merchants.
&facts pulls real-time consumer insights and market research for dtc brands, replacing multi-week research projects with queries that return in minutes. Useful for brand and product teams running pre-launch validation, trend checks, or category research without standing up a full study each time.
What &facts does for Shopify brands
- Research projects that took 1-2 weeks per analyst now finish in hours
- Frees brand & analyst time for decisions instead of data gathering
- Pre-launch consumer validation cuts products that miss the market
- Fewer failed launches = less inventory write-off, markdown spend & wasted ad budget
Overview
&facts is a market insights platform that gives eCommerce brands real-time consumer and market data. Brands create reports on products, markets, competitors and seasonality instead of running surveys or buying research reports. It is meant to help brands check demand, spot trends and plan launches.
For Shopify brands
- Product and market insights reports show consumer demand, trends and seasonality for a product idea or category.
- A market matrix and share of voice view show how a brand sits against competitors in its market.
- Country comparisons and worldwide data show demand across markets for brands planning international expansion.
How it works
A brand creates a report on the platform. &facts builds context around the request, sources real-time data and processes it with AI. The site states that insights are ready within minutes and that no integration is required.
- Built for
- eCommerce brands of all sizes, across verticals such as food and beverage, health and beauty, apparel, home, electronics, pet care and others.
- Pricing
- The pricing page lists a pay-as-you-go option with a first report free, then £199 per report, and monthly plans with report credits. Enterprise is quoted on request. The page shows differing plan prices in different sections.
Products
- Insights Report Market and consumer analysis with brand-specific, real-time data for validating product ideas.
- Trends Tracks search volume and growth for brands and keywords, filtered by criteria or tags.
- Market Matrix Shows market leaders, game-changers, established players and niche players, with market share distribution.
- Seasonality Shows months of highest sales and compares current and previous year trends.
- Demographic Insights Identifies customer segments and consumer profiles for a brand.
- Industry Reports In-depth reports on specific market industries.
Buyer notes
- No integration is required, per the site.
- Free guided set-up is offered after sign-up.
- No credit card required and cancel anytime.
- Paid plans include 1:1 sessions with insights experts, and exports to PDF, CSV or API depending on plan.
From &facts's own site and Shopify App Store listings, as of 2026-10-30.
How much does &facts cost?
The pricing page lists a pay-as-you-go option with a first report free, then £199 per report, and monthly plans with report credits. Enterprise is quoted on request. The page shows differing plan prices in different sections.
