eBrands provides Apollo platform for payments, shipping, tax, compliance and marketing for consumer brands.
eBrands is a managed service & Merchant of Record that opens and runs Amazon, TikTok Shop, and international D2C storefronts on your behalf. Best for Shopify brands with strong domestic sales but no marketplace or cross-border presence yet, who'd rather not staff up local entities, vat registration, and channel ops.
What eBrands does for Shopify brands
- Opens & manages Amazon, TikTok Shop, global storefronts brand isn't selling on yet
- Merchant of Record absorbs vat registration, local entity setup, ongoing compliance
- Independent expansion to 3 countries typically costs $10k-$20k per country per year
Overview
eBrands is a commerce operator for consumer brands. It acts as Merchant of Record and Importer of Record and runs channels, logistics, compliance and customer service, so a brand can sell in new markets without setting up local entities. It also provides Apollo, its commerce data platform.
For Shopify brands
- eBrands connects to an existing Shopify store and becomes the legal seller in the EU, UK and US, handling VAT, customs paperwork, returns and channel work.
- Orders, products, variants and stock sync between Shopify and eBrands, with tracking sent back to Shopify and one stock count shared with Amazon and marketplaces.
- eBrands configures Shopify Markets per country with local currency, prices that include VAT and duties, local payment methods and required legal texts, and D2C sales show in Apollo beside other channels.
How it works
After a discovery call, eBrands checks product compliance for each market, then the brand grants store access and eBrands maps products, orders and stock. The first market usually starts selling 14 to 28 days after signing, and nothing goes live without the brand's approval.
- Built for
- Consumer brands from Europe and North America selling across Shopify, Amazon, marketplaces and retail, including food, supplements and cosmetics that need registrations.
- Pricing
- eBrands charges a commission of 7–10% on net sales plus a fixed monthly market or channel fee. Freight, duty, storage and third-party costs are recharged at cost, and media spend passes through with no commission.
Products
- Merchant of Record eBrands becomes the legal seller for international orders, covering payments, tax, compliance and customer support.
- Importer of Record Manages customs clearance, duty payments and regulatory compliance for each market.
- Marketplaces & Channels Launches and manages sales on Amazon, Walmart, Shopify, TikTok Shop, retail and other channels.
- Shopify native integration Pre-built connector that syncs Shopify orders, stock and markets with eBrands as legal seller.
- Apollo Commerce data platform showing orders, ads, stock and settlements across channels, with AI workflows.
- Logistics & Fulfillment Inbound logistics, warehousing in North America, the EU and the UK, shipping and returns.
Integrations
Buyer notes
- Store is connected in the first week; first market usually sells 14 to 28 days after signing.
- Statement issued within 30 days of month-end, then payout.
- Food, supplements and cosmetics carry registration work that usually sets the launch date.
- Headquartered in Helsinki, Finland; company name on the site footer is eBrands Global Oy.
From eBrands's own site and Shopify App Store listings, as of 2026-10-30.
How much does eBrands cost?
eBrands charges a commission of 7–10% on net sales plus a fixed monthly market or channel fee. Freight, duty, storage and third-party costs are recharged at cost, and media spend passes through with no commission.
