DevIT.Software is a Shopify app developer with 2 apps on the Shopify App Store, all of them in store design. It provides Shopify store design, development, and scaling services for merchants. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 188 (1.2%) run at least one of DevIT.Software's apps, #5 of 39 geolocation apps by that count. Its share is highest among Electronics & Tech (2.2%), Sports & Outdoors (1.6%) and Health & Wellness (1.5%) brands. Its most reviewed app, Product Labels & Badges—Lably, is rated 5 out of 5 from 665 reviews on the Shopify App Store. Both of its apps carry Shopify's Built for Shopify badge. Plans across its apps run from free to $21.99 a month on the Shopify App Store.
Overview
DevIT.Software, which operates its Shopify work as Outsource by DevIT, builds and customizes Shopify stores, themes, apps and integrations, and migrates stores to Shopify. It also publishes its own Shopify App Store apps for product labels and badges and for language, currency and market selection. Merchants use it to get store and app development work done without an in-house team.
- Built for
- Shopify merchants, including Shopify Plus clients, that want a store built, redesigned, customized or migrated, or that want label, badge or market-selector apps.
- Pricing
- Lably has a free plan and paid plans at $7.99, $9.99 and $19.99 per month. Selecty has a free plan and paid plans at $11.99 and $21.99 per month. Agency projects are priced by custom quote through an estimate form.
Products
- Product Labels & Badges—Lably Shopify app that adds labels and badges to products, with display conditions and scheduling.
- Geolocation & Markets—Selecty Shopify app that shows recommendations, redirects, or lets customers switch language, currency or market.
- Custom Apps & Integrations Shopify app development, subscriptions and loyalty features, API integrations, custom backend logic.
- Store Build or Redesign Full store setup, mobile-first design, homepage and key pages for new or existing stores.
- Theme Customization Layout fixes, UI/UX tweaks, Shopify Liquid edits and custom code edits.
- Store Migration Moves a store to a new platform, including data transfer, SEO and redirects.
Integrations
Buyer notes
- Lably paid plans and Selecty Professional and Premium plans list 24/7 chat, email and phone support; Selecty Free lists 24/7 basic support.
- Lably Plus plan lists free customization to match your brand, expert setup for custom themes and custom CSS assistance.
- Lably Basic and higher plans list multilingual images and text; Selecty lets customers switch languages and currencies.
- Store migration service lists SEO and redirects and full data transfer.
From DevIT.Software's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
Product Labels & Badges—Lably
5.0 · 665 reviewsBuilt for ShopifyFree planPaid from $7.99/moOn 0.5% of brands over $5MLaunched 2024Badges and iconsLably provides various types of catchy labels & badges that help you motivate customers to make more purchases in your store. You can upload your i...
Pricing
FreeFree- 1 active label rule
- 1 active badge rule
- Unlimited display conditions
- Unlimited products
- +1 more
Basic$7.99/monthor $71.91/year and save 25%- 5 active label rules
- 3 active badge rules
- Dynamic content and animations
- Multilingual images and text
- +2 more
7-day free trialGrow$9.99/monthor $89.91/year and save 25%- 15 active label rules
- 7 active badge rules
- All premium features included
- Multi-label groups
- +4 more
7-day free trialPlus$19.99/monthor $179.91/year and save 25%- Unlimited label rules
- Unlimited badge rules
- Everything in Grow
- Run as many campaigns as you need
- +4 more
7-day free trialGeolocation & Markets—Selecty
5.0 · 340 reviewsBuilt for ShopifyFree planPaid from $11.99/moOn 0.7% of brands over $5MLaunched 2022GeolocationShow recommendations, redirect automatically or let your customers switch between languages, currencies, or markets on your Shopify store.
Pricing
FreeFree- Shopify Markets Integration
- Unlimited selectors for your store
- Unlimited page views
- Personalized recommendations banner
- +1 more
Professional$11.99/monthor $107.91/year and save 25%- All from Free
- Pro selectors & recommendations types
- Automatic markets redirects
- 24/7 chat, email, and phone support
7-day free trialPremium$21.99/monthor $197.91/year and save 25%- All from Professional
- Titles and icons customization
- Connect multiple stores
- Custom theme styles
- +1 more
7-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to DevIT.Software
The most used geolocation apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| Orbe Geolocation · Orbe | 2.3% | 5.0 · 340 |
| Geolocation Redirects Geo:Pro · GeoPro Labs Inc | 2% | 4.0 · 117 |
| Geo‑IP Country Redirect · Spice Gems | 1.5% | 4.8 · 105 |
| Cozy Country Redirect · eCommerce Addons | 1.4% | 4.5 · 309 |
| BlockX Country Blocker · ZendApps | 0.2% | 3.6 · 33 |
| Geos · NEXERA COMMERCE | 0.1% | 4.9 · 74 |
Often used with DevIT.Software
What its brands run more often than Shopify brands over $5M do overall.
- Avada AI SEO Image Optimizer12.2% of its brands · 2.7x average
- Upsell & Cross Sell — Selleasy17.6% of its brands · 2.7x average
- Klarna On‑Site Messaging38.8% of its brands · 2.4x average
- Criteo GO17% of its brands · 2.4x average
- Omnisend Email Marketing & SMS10.6% of its brands · 2.3x average
What Shopify apps does DevIT.Software make?
DevIT.Software has 2 apps on the Shopify App Store: Product Labels & Badges—Lably and Geolocation & Markets—Selecty.
How many Shopify brands use DevIT.Software?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 188 (1.2%) run at least one of DevIT.Software's apps, #5 of 39 geolocation apps by that count. Its share is highest among Electronics & Tech (2.2%), Sports & Outdoors (1.6%) and Health & Wellness (1.5%) brands.
What are the alternatives to DevIT.Software?
The most used geolocation apps among Shopify brands over $5M, after DevIT.Software: Orbe Geolocation (2.3%), Geolocation Redirects Geo:Pro (2%), Geo‑IP Country Redirect (1.5%), Cozy Country Redirect (1.4%), BlockX Country Blocker (0.2%) and Geos (0.1%).
What do DevIT.Software's brands use alongside it?
Of the brands running DevIT.Software, 12.2% also run Avada AI SEO Image Optimizer, 17.6% also run Upsell & Cross Sell — Selleasy, 38.8% also run Klarna On‑Site Messaging, 17% also run Criteo GO and 10.6% also run Omnisend Email Marketing & SMS. Each is at least 2.3 times as common among them as across all brands over $5M.
How is Product Labels & Badges—Lably rated?
Product Labels & Badges—Lably is rated 5 out of 5 from 665 reviews on the Shopify App Store.
How much does DevIT.Software cost?
Plans across its apps run from free to $21.99 a month on the Shopify App Store. Product Labels & Badges—Lably: Free, Free; Basic, $7.99/month; Grow, $9.99/month; Plus, $19.99/month.