PieLab is a Shopify app developer that makes DECO Product Labels & Badges, a badges and icons app on the Shopify App Store. It provides Shopify apps for SEO and visual marketing. Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 173 (1.1%) run DECO Product Labels & Badges, #2 of 96 badges and icons apps by that count. Its share is highest among Electronics & Tech (1.8%), Toys, Kids & Baby (1.7%) and Beauty & Personal Care (1.3%) brands. It is rated 4.9 out of 5 from 1,723 reviews on the Shopify App Store. It carries Shopify's Built for Shopify badge. DECO Product Labels & Badges has 4 plans on the Shopify App Store, from free to $39 a month. Some plans add usage charges on top, listed with each plan.
Overview
PieLab sells Shopify apps for search engine optimization and for product labels, badges and banner bars. The apps help merchants improve search rankings, page speed and structured data, and highlight products and promotions on their storefronts.
- Built for
- Shopify merchants who want to improve search rankings and show product labels, badges and promotions on their stores.
- Pricing
- DECO Product Labels & Badges has a free plan for up to 4 labels and badges on 20 products. Paid plans are Starter at $9/month, Growth at $19/month and Unlimited at $39/month, each with an extra $20/month on Shopify Plus.
Products
- SearchPie SEO & Speed Optimization On-page SEO, page speed optimization and backlink tools for Shopify stores.
- DECO Product Labels & Badges Product labels, badges, trust badges, discount labels, banner bars and countdown timers for Shopify stores.
Integrations
Buyer notes
- 24/7 live chat support is listed on all DECO plans and on the PieLab site.
- Shopify Plus stores pay $20/month more on each paid DECO plan.
- DECO has a Built for Shopify badge on its App Store listing.
- DECO Starter lists AI generation, translations and 50+ integrations; Unlimited lists custom design and technical requests.
From PieLab's own site and Shopify App Store listings, as of 2026-10-20.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
DECO Product Labels & Badges
4.9 · 1,723 reviewsBuilt for ShopifyFree planPaid from $9/moOn 1.1% of brands over $5MLaunched 2016Badges and iconsShopify product labels, product badges, trust badges, and discounts to highlight products. Effective announcement by banner bars and countdown timer.
Pricing
FreeFree- Up to 4 Labels & Badges (on 20 products)
- Unlimited banner bars
- Unlimited trust badge
- Extensive Template Collection
- +2 more
Starter$9/monthor $91.80/year and save 15%Shopify Plus: +$20/month
- Everything in Free, and:
- Unlimited labels/badges
- AI Generation
- Create discount campaign
- +3 more
3-day free trialGrowth$19/monthor $193.80/year and save 15%Shopify Plus: +$20/month
- Everything in Starter, and:
- Access to all advance conditions
- Label & Badge Scheduling
- Show label/badge per product collection
- +4 more
3-day free trialUnlimited$39/monthor $397.80/year and save 15%Shopify Plus: +$20/month
- Everything in Growth, and:
- Unlimited Label & Badge groups
- Label & Badge Priority Setting
- Advanced condition for Discount
- +3 more
3-day free trial
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Alternatives to PieLab
The most used badges and icons apps among Shopify brands over $5M.
| App | Brands over $5M | App Store |
|---|---|---|
| TA AI Product Labels & Badges · Tech Arms | 2.1% | 4.9 · 1,441 |
| TrustedSite | 1% | 4.5 · 270 |
| Webkul Product Label · Webkul Software Pvt Ltd | 0.9% | — |
| Sami AI Product Labels & Badge · SamiSales by Samita | 0.9% | 5.0 · 1,263 |
| Conversion Bear Trust Badges · Conversion Bear | 0.6% | 4.9 · 381 |
| Product Labels & Badges—Lably · DevIT | 0.5% | 5.0 · 665 |
Often used with PieLab
What its brands run more often than Shopify brands over $5M do overall.
- Preorder28.3% of its brands · 6.1x average
- TA AI Product Labels & Badges11.6% of its brands · 5.6x average
- PageFly ✦ AI Page Builder52% of its brands · 4x average
- Hextom11% of its brands · 3.3x average
- BOGOS14.5% of its brands · 3.2x average
What Shopify apps does PieLab make?
PieLab has 1 app on the Shopify App Store: DECO Product Labels & Badges.
How many Shopify brands use PieLab?
Among the 15,394 Shopify brands over $5M that dtcmvp tracks, 173 (1.1%) run DECO Product Labels & Badges, #2 of 96 badges and icons apps by that count. Its share is highest among Electronics & Tech (1.8%), Toys, Kids & Baby (1.7%) and Beauty & Personal Care (1.3%) brands.
What are the alternatives to PieLab?
The most used badges and icons apps among Shopify brands over $5M, after PieLab: TA AI Product Labels & Badges (2.1%), TrustedSite (1%), Webkul Product Label (0.9%), Sami AI Product Labels & Badge (0.9%), Conversion Bear Trust Badges (0.6%) and Product Labels & Badges—Lably (0.5%).
What do PieLab's brands use alongside it?
Of the brands running PieLab, 28.3% also run Preorder, 11.6% also run TA AI Product Labels & Badges, 52% also run PageFly ✦ AI Page Builder, 11% also run Hextom and 14.5% also run BOGOS. Each is at least 3.2 times as common among them as across all brands over $5M.
How is DECO Product Labels & Badges rated?
DECO Product Labels & Badges is rated 4.9 out of 5 from 1,723 reviews on the Shopify App Store.
How much does PieLab cost?
DECO Product Labels & Badges has 4 plans on the Shopify App Store, from free to $39 a month. Some plans add usage charges on top, listed with each plan. DECO Product Labels & Badges: Free, Free; Starter, $9/month (Shopify Plus: +$20/month); Growth, $19/month (Shopify Plus: +$20/month); Unlimited, $39/month (Shopify Plus: +$20/month).