Charles GmbH is a Shopify app developer based in Germany that makes charles, a selling online - other app on the Shopify App Store. It provides conversational marketing AI and CRM platform for brands. Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 30 (0.2%) run charles, more than any other selling online - Other app. Its share is highest among Fashion & Apparel (0.3%) brands. charles has 1 plan on the Shopify App Store, at no charge.
charles runs WhatsApp marketing for Shopify brands: opt-in capture, broadcast campaigns, and abandoned cart recovery on a channel where messages actually get opened. Best fit for catalog-driven brands (apparel, beauty, food & drink) with engaged audiences who'd rather get a message than another email in the promo tab.
What charles does for Shopify brands
- WhatsApp campaigns hit 85% open rates & 15-30% CTR vs. typical email
- Abandoned cart reminders on WhatsApp reach more checkouts than email recovery
- Opted-in subscriber list becomes a direct broadcast channel for launches & promos
Overview
Charles GmbH sells charles, a WhatsApp Business messaging platform, and charlesAI, AI agents that handle chats on WhatsApp and other messaging channels. It helps merchants collect subscribers, run campaigns, recommend products, and answer customer questions in chat. Charles GmbH describes itself as a WhatsApp Solution Provider (BSP).
For Shopify brands
- Syncs products, orders and customer data from Shopify for WhatsApp selling and personalized messages.
- AI agents answer customer questions, recommend products and book appointments in WhatsApp, using the brand's own FAQs and product feeds.
- Automations such as abandoned cart, back-in-stock, win-back and welcome flows can be built by describing them to the cowork assistant, and nothing goes live until the brand publishes.
How it works
The brand connects its shop and CRM and tells the cowork assistant what it wants. cowork builds the campaign or automation, and the brand approves and publishes it. charles AI agents then handle customer replies in the same thread.
- Pricing
- The Shopify App Store listing shows a free plan that is free to install, and notes the app has additional charges.
Products
- charles GDPR-compliant SaaS platform to start, manage and grow a WhatsApp Business channel.
- charlesAI AI agents for lead qualification, product recommendations, customer support and appointment booking on messaging platforms.
- cowork Builds WhatsApp campaigns and automations from a written description; nothing goes live until the user publishes.
- Click-to-Message Ads Solution for acquiring customers through ads that open a messaging conversation.
- Abandoned cart Automation that sends WhatsApp reminders for abandoned carts.
Integrations
Buyer notes
- Shopify App Store listing describes the platform as GDPR-compliant.
- Site is available in English, German, French and Italian.
- The Shopify App Store listing is in the Sales channels and Marketing and conversion categories.
- AI agents support multiple languages, a choice of LLM, human handover and agent analytics.
From charles's own site and Shopify App Store listings, as of 2026-10-30.
Among Shopify brands over $5M
Share of each sector's brands running it, where that beats the overall rate.
On the Shopify App Store
- Free planOn 0.2% of brands over $5MLaunched 2022Selling online - Other
Start, manage and grow your WhatsApp Business channel with our GDPR-compliant SaaS platform. We pride ourselves in excellent support and a focus on ROI.
Pricing
FreeFree to installthis app does have additional charges
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
Often used with charles
What its brands run more often than Shopify brands over $5M do overall.
- Klarna On‑Site Messaging83.3% of its brands · 5.1x average
- Zendesk40% of its brands · 4.1x average
- Shopify Checkout Blocks63.3% of its brands · 2.3x average
- Microsoft Clarity43.3% of its brands · 2.2x average
- Instafeed36.7% of its brands · 1.9x average
What Shopify apps does Charles GmbH make?
Charles GmbH has 1 app on the Shopify App Store: charles.
How many Shopify brands use Charles GmbH?
Among the 15,357 Shopify brands over $5M that dtcmvp tracks, 30 (0.2%) run charles, more than any other selling online - Other app. Its share is highest among Fashion & Apparel (0.3%) brands.
What do Charles GmbH's brands use alongside it?
Of the brands running Charles GmbH, 83.3% also run Klarna On‑Site Messaging, 40% also run Zendesk, 63.3% also run Shopify Checkout Blocks, 43.3% also run Microsoft Clarity and 36.7% also run Instafeed. Each is at least 1.9 times as common among them as across all brands over $5M.
How much does Charles GmbH cost?
charles has 1 plan on the Shopify App Store, at no charge. charles: Free, Free to install (this app does have additional charges).
