Because
No-code on-site personalization. dynamic banners, popups, and content for Shopify
Because is a Shopify app developer based in the United States that makes Because: CRO + Personalization, an app on the Shopify App Store. It provides no-code dynamic messaging for Shopify merchants. It carries Shopify's Built for Shopify badge. It has a free plan.
Because adds dynamic banners, popups, and personalized content blocks to your Shopify store with no code. Browsing visitors see messages matched to their segment, source, or intent, and existing buyers see cart-aware upsells before checkout. Best fit for brands with steady traffic that converts below category average or flat aov.
What Because does for Shopify brands
- Dynamic banners & popups target bouncers by segment, source, or intent to lift cvr
- Personalized recs & cart-value upsells push existing buyers to bigger carts
- No-code setup means merchandisers ship tests without dev tickets
Overview
Because sells a website personalization platform for Shopify stores. Merchants use a no-code editor and a rules engine to show different content to different visitors, using data from tools such as Klaviyo. It is meant to let marketing teams change site content and test it without asking a developer.
- Built for
- Shopify merchants who want to personalize their site without a developer, with plans sized by orders per month and yearly revenue.
- Pricing
- Monthly plans after a 14-day free trial: Launch is $249 (up to 2,500 orders/month, up to $1M revenue/year) and Pro is $499 (up to 2,500 orders/month, up to $3M revenue/year). Grow, for 2,500+ orders/month and over $3M revenue/year, is quoted on request.
Products
- Because Personalizes a Shopify site for each visitor using a no-code editor and rules engine.
- A/B Testing Turns campaigns into tests measured on conversion rate, add-to-cart rate, AOV and revenue.
- Klaviyo integration Uses Klaviyo Segments, Campaigns and Flows to target on-site messaging.
Integrations
Buyer notes
- A demo comes first: the team helps pick starting use cases and connect the tech stack before the 14-day free trial.
- The plans page lists all features on all plans, regardless of store size.
- Plans list email and chat support and a monthly strategy call.
- The plans page lists no-code implementation and asynchronous script load.
From Because's own site and Shopify App Store listings, as of 2026-10-20.
On the Shopify App Store
- Built for ShopifyFree plan
Ratings, reviews, plans, prices and descriptions as the Shopify App Store lists them. how we count.
What Shopify apps does Because make?
Because has 1 app on the Shopify App Store: Because: CRO + Personalization.
How much does Because cost?
It has a free plan.
