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Rockerbox

Unified marketing measurement combining MTA, MMM, and incrementality testing for mid-market and enterprise DTC

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Rockerbox combines multi-touch attribution, media mix modeling, and incrementality testing into one measurement stack so you can see which paid channels actually drive incremental sales versus cannibalizing organic. Built for mid-market and enterprise dtc brands at $30M+ revenue with $3M+ in paid media, where last-click reporting hides the real picture across Meta, TikTok, and upper-funnel.

What Rockerbox does for Shopify brands

  • mta + mmm + incrementality identify channels driving incremental sales vs cannibalizing organic
  • Defund underperforming channels & reallocate spend to what actually works
  • Surfaces under-credited channels last-click undercounts so you can scale with confidence
  • Consolidated channel reporting replaces manual weekly stitching of platform data
  • Single source of truth cuts measurement & reporting hours for marketing analysts

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