Fairing
Post-purchase attribution surveys that tell you where customers actually came from
Official site →Fairing runs post-purchase surveys that ask customers how they actually heard about you, then surfaces attribution the pixel misses. Useful for brands running podcast, influencer, direct mail, or TV alongside Meta & Google, where paid channels overcount and word-of-mouth gets ignored.
What Fairing does for Shopify brands
- Surveys reveal channels overcounting credit for word-of-mouth & organic buyers
- Pulling spend off overcounted channels cuts waste & improves blended roas
- Uncovers underclaimed channels (podcast, influencer, organic) the pixel misses
- Shifting budget toward underinvested channels generates incremental revenue
