How dtcmvp works
Every SWAG is calibrated to your store
A SWAG (Scientific Wild-Ass Guess) is the first-party ROI analysis we run on every Shopify app in our directory. The numbers below aren't a generic case study. They recompute from the store data you provide. Edit any field and watch them move.
01
We model every app
dtcmvp publishes a SWAG spec for every Shopify app in the directory. Each benefit driver gets a formula, a source citation, and a 60/80/100% confidence band.
02
You enter your store data
Annual orders, AOV, list size, brand category. Takes about a minute. Every formula re-evaluates against your actual numbers, so the SWAG is yours, not a generic case study.
03
You see the max worth paying
Pick a target ROI (5×, 8×, 15×). The SWAG tells you the max monthly price worth paying for that app to clear your bar. If the real price is lower, the math works.
SWAG for Klaviyo
Your store
Every SWAG is calibrated to a specific brand. Edit these fields and watch the numbers on the right move in real time.
Your SWAG
Klaviyo could add
$1.75M/ yr
to your store, modeled at 80% confidence across 3 benefits.
Max worth paying for Klaviyo
5× target
$29,200/ month
8× target
$18,250/ month
15× target
$9,733/ month
Where the value comes from
- Potential liftAttributed Revenue (Email)
emailListSize: 50,000 · Monthly revenue per email subscriber: 3
$1.44M/ year - Potential liftAttributed Revenue (SMS)
smsListSize: 20,000 · Monthly revenue per SMS subscriber: 1.5
$288.0k/ year - Cost savingsTool Consolidation
annualOrders: 62,500 · aov: 80 · Martech spend as % of revenue: 3% · % savings from consolidating tools: 20%
$24.0k/ year
Klaviyo's ballpark price
Free up to 250 contacts. Paid plans scale with list size. expect $700-1,500/mo for 50k-100k contacts
Numbers here use Klaviyo's SWAG spec at 80% confidence. Each Shopify app in our directory has its own spec calibrated the same way against your inputs.
SWAGs are a dtcmvp brand member benefit
Membership is free for DTC brand operators. Once you're in, you can generate a calibrated SWAG for any of the 1,100+ apps in our directory and ask for a warm intro to any partner.