Northbeam runs multi-touch attribution and incrementality tests on your paid-media spend to show which channels, creatives & audiences actually cause purchases vs. just claim credit. Built for dtc brands spending enough on Meta, Google & TikTok that misattributed budget shows up as real money lost each month.
What Northbeam does for Shopify brands
- Multi-touch attribution reallocates budget from channels that take credit to channels that drive purchases
- Incrementality testing proves which creatives & audiences cause purchases, not just capture them
- Kill losing campaigns & scale winners to lift site-wide cvr on the same traffic
- Enterprise customers see 37% roas lift & 20% cac reduction over one year
