AB Tasty runs a/b tests and personalization across PDPs, checkout, nav, and landing pages, plus feature flagging for engineering rollouts. Built for enterprise Shopify brands with the traffic to hit statistical significance and a roadmap of CRO bets worth running. Three independent value streams: convert non-buyers, raise AOV on existing buyers, ship code safer.
What AB Tasty does for Shopify brands
- Winning PDP, checkout & nav variants convert visitors the control would've lost
- Product recs, dynamic bundles & segment merchandising lift AOV on existing buyers
- Feature flags & progressive rollouts let eng ship to cohorts, roll back instantly
- Cuts hours on coordinated releases, hotfixes & rollback fire drills
