Optimizely
Enterprise experimentation platform with feature flags, A/B testing, and DXP
Official site →Optimizely runs structured a/b tests on pdp, cart, and checkout pages, plus feature flags that let engineering ship code dark and ramp exposure gradually. Built for Shopify brands with enough traffic to hit statistical significance and an engineering team shipping enough releases to need progressive delivery and kill switches.
What Optimizely does for Shopify brands
- Structured a/b tests on pdp, cart & checkout convert non-buyers into buyers
- Winning variants roll to 100% traffic, wins compound as more tests ship
- Bundle, free shipping threshold & upsell tests grow cart size of existing buyers
- Feature flags ship code dark, ramp exposure gradually before full release
- Bad releases killed at 1% traffic instead of torching revenue at 100%
