VWO

A/B testing, personalization, and heatmaps for mid-market experimentation programs

VWO runs A/B tests, heatmaps, session recordings, funnel analytics, and personalization from one platform. Built for mid-market brands with enough traffic to run a disciplined testing program (20+ tests/year) and returning visitors worth segmenting.

What VWO does for Shopify brands

Winning A/B tests compound into permanent baseline cvr lift
Disciplined programs (20-26 tests/yr, 25-30% win rate) add 2-4% annual revenue
Segment-based personalization on PDPs lifts AOV for returning buyers
One platform replaces separate heatmap, testing & personalization subscriptions

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