W cosmetics logo

W cosmetics

Skincare and makeup products. Auburn, New South Wales. Runs on Shopify Plus.

W cosmetics is a Auburn, New South Wales brand selling skincare and makeup products on Shopify Plus. Its store lists 498 products, mostly essence/serum, cream and lip tint, priced from $8 to $40. It sells direct and through retail. It employs 501 to 1,000 people and runs 20 apps from the Shopify App Store across 7 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
498
Counted on the storefront
Typical price
$8 to $40
Most products fall in this range
Essence/Serum49Cream40Lip Tint29Facial Cleanser25Eyeshadow24Toner/Lotion23

Product types as W cosmetics files them in its own catalogue.

What W cosmetics runs on Shopify

20 apps from the Shopify App Store, across 7 categories.

Other6Email & SMS marketing4Search, upsell & discovery3Product reviews3Advertising & analytics2Helpdesk1Affiliates & influencers1

Estimated app spend: about $10K to $12.5K a month.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where W cosmetics sells

Direct, wcosmetics.com.auRetail

Competitors

  1. Wishtrend

    both K-beauty retailers

  2. both K-beauty retailers

  3. both K-beauty resellers

  4. both multi-brand Asian beauty retailers

  5. both beauty reseller

  6. Cos Bar

    both multi-brand beauty retailers

  7. both multi-brand beauty retailers

  8. both beauty retailers with makeup

  9. MEDIHEAL

    both sheet masks and K-beauty

  10. Dr.Melaxin

    both PDRN serums and sheet masks

how we pick competitors

What apps does W cosmetics use on Shopify?

W cosmetics runs 20 apps from the Shopify App Store across 7 categories: Advertising & analytics, Other, Search, upsell & discovery, Helpdesk, Email & SMS marketing, Product reviews, Affiliates & influencers.

Who are W cosmetics's competitors?

The Shopify brands closest to W cosmetics are Wishtrend, Soko Glam, K Beauty World, LG beauty and Allure Beauty Box.

Updated 2026-10-22. Method notes and every source: how we count →