Turtle Fur logo

Turtle Fur

Hats and outdoor accessories for every body. Morristown, Vermont. Founded 1982.

Turtle Fur is a Morristown, Vermont brand, founded in 1982, selling hats and outdoor accessories for every body on Shopify. Its store lists 220 products, mostly beanies, balaclavas and neck gaiters, priced from $17 to $50. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 13 apps from the Shopify App Store across 6 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
220
Counted on the storefront
Typical price
$17 to $50
Most products fall in this range
Beanies90Balaclavas25Neck Gaiters20Overhoods14Headbands11Caps & Truckers10

Product types as Turtle Fur files them in its own catalogue.

What Turtle Fur runs on Shopify

13 apps from the Shopify App Store, across 6 categories.

Other6Product reviews3Shipping, returns & order tracking1Affiliates & influencers1Email & SMS marketing1Advertising & analytics1

Estimated app spend: about $5K to $7.5K a month.

See which 13 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Turtle Fur sells

Direct, turtlefur.comRetailAmazonWholesale

Competitors

  1. hats, gaiters, headbands for outdoors

  2. Sealskinz

    waterproof hats and gloves

  3. gloves, scarves, hats

  4. Hairbrella

    rain hats and beanies

  5. totes

    weather-ready accessories

  6. hats for family

  7. beanies and hats

  8. hats for everyone

  9. performance hats

  10. Thorlo

    outdoor socks

how we pick competitors

What apps does Turtle Fur use on Shopify?

Turtle Fur runs 13 apps from the Shopify App Store across 6 categories: Other, Shipping, returns & order tracking, Affiliates & influencers, Product reviews, Email & SMS marketing, Advertising & analytics.

Who are Turtle Fur's competitors?

The Shopify brands closest to Turtle Fur are Skida, Sealskinz, Dents, Hairbrella and totes.

Updated 2026-10-22. Method notes and every source: how we count →