Lack of Color [US] logo

Lack of Color [US]

Hats and headwear. Los Angeles, California. Runs on Shopify Plus.

Lack of Color [US] is a Los Angeles, California brand selling hats and headwear on Shopify Plus. Its store lists 122 products, mostly headwear, hats and accessories, priced from $69 to $189. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 26 apps from the Shopify App Store across 9 categories. It spends about $35K to $40K a month on those apps.

The store

Products listed
122
Counted on the storefront
Typical price
$69 to $189
Most products fall in this range
HEADWEAR89HATS17ACCESSORIES13

Product types as Lack of Color [US] files them in its own catalogue.

What Lack of Color [US] runs on Shopify

26 apps from the Shopify App Store, across 9 categories.

Other8Advertising & analytics4Shipping, returns & order tracking3Product reviews3Search, upsell & discovery3Email & SMS marketing2Helpdesk1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $35K to $40K a month.

Seen running on the storefront:AwinGorgiasKlaviyoLoop Returns & ExchangesOkendoTriple Whale
See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Lack of Color [US] sells

Direct, lackofcolor.comAmazonWholesale

Competitors

  1. sun hats and bucket hats

  2. women's hats

  3. Janessa Leoné

    hats and raffia bags

  4. Helen Kaminski

    premium hats

  5. designer hats

  6. Hats.com

    fedoras, bucket hats

  7. felt and straw hats

  8. Ruslan Baginskiy

    designer hats

  9. premium hats

  10. Bailey Hats

    western hats and caps

how we pick competitors

What apps does Lack of Color [US] use on Shopify?

Lack of Color [US] runs 26 apps from the Shopify App Store across 9 categories: Other, Shipping, returns & order tracking, Advertising & analytics, Product reviews, Helpdesk, Email & SMS marketing, Loyalty, store credit & gift cards, Search, upsell & discovery, Subscriptions. Seen running on its storefront: Awin, Gorgias, Klaviyo, Loop Returns & Exchanges, Okendo, Triple Whale.

Who are Lack of Color [US]'s competitors?

The Shopify brands closest to Lack of Color [US] are Wallaroo Hat Company, GIGI PIP, Janessa Leoné, Helen Kaminski and Eric Javits.

Updated 2026-10-29. Method notes and every source: how we count →