Truly Beauty logo

Truly Beauty

Serums, scrubs, cleansers and other skincare products. Lewes, Delaware. Runs on Shopify Plus.

Truly Beauty is a Lewes, Delaware brand selling serums, scrubs, cleansers and other skincare products on Shopify Plus. Its store lists 104 products, mostly body serum, body oil and face serum, priced from $15 to $120. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 25 apps from the Shopify App Store across 10 categories. It spends about $75K to $80K a month on those apps.

The store

Products listed
104
Counted on the storefront
Typical price
$15 to $120
Most products fall in this range
Body Serum25Body Oil8Face Serum6Body Butter5Perfume5Shave Butter3

Product types as Truly Beauty files them in its own catalogue.

What Truly Beauty runs on Shopify

25 apps from the Shopify App Store, across 10 categories.

Other5Product reviews4Search, upsell & discovery3Shipping, returns & order tracking3Email & SMS marketing3Subscriptions2Affiliates & influencers2Loyalty, store credit & gift cards1Helpdesk1Page building1

Estimated app spend: about $75K to $80K a month.

See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Truly Beauty sells

Direct, trulybeauty.comRetailAmazonWholesale

Competitors

  1. body mist and body cream

  2. By Rosie Jane

    body mist, oil, milk

  3. body care and sunscreen

  4. body butter, scrubs

  5. body and skincare

  6. body scrub, oil

  7. shave and face care for men

  8. Tiege Hanley

    men skincare

  9. body care, perfume

  10. TONE Exclusive

    body care for men and everyone

how we pick competitors

What apps does Truly Beauty use on Shopify?

Truly Beauty runs 25 apps from the Shopify App Store across 10 categories: Search, upsell & discovery, Shipping, returns & order tracking, Product reviews, Loyalty, store credit & gift cards, Helpdesk, Subscriptions, Other, Email & SMS marketing, Affiliates & influencers, Page building.

Who are Truly Beauty's competitors?

The Shopify brands closest to Truly Beauty are Boulangerie, By Rosie Jane, Kopari Beauty, Saltair and Nécessaire.

Updated 2026-10-29. Method notes and every source: how we count →