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TONE Exclusive

Deodorant, lotion, and lip balm. Santa Monica, California. Runs on Shopify Plus.

TONE Exclusive is a Santa Monica, California brand selling deodorant, lotion, and lip balm on Shopify Plus. Its store lists 75 products, mostly deodorant, body mist and body wash, priced from $10 to $61. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 18 apps from the Shopify App Store across 8 categories. It spends about $25K to $30K a month on those apps and added 10 in the last year.

The store

Products listed
75
Counted on the storefront
Typical price
$10 to $61
Most products fall in this range
Deodorant9Body Mist6Body Wash5Lip Balm4Lotion3

Product types as TONE Exclusive files them in its own catalogue.

What TONE Exclusive runs on Shopify

18 apps from the Shopify App Store, across 8 categories.

Other4Search, upsell & discovery3Email & SMS marketing3Advertising & analytics3Product reviews2Page building1Affiliates & influencers1Subscriptions1

Estimated app spend: about $25K to $30K a month. 10 apps added in the last year.

See which 18 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where TONE Exclusive sells

Direct, tone.shopAmazonWholesale

Competitors

  1. men's personal care, fragrance

  2. men's skincare and body

  3. men's skincare

  4. men's deodorant, body

  5. Black Wolf

    men's body wash

  6. deodorant, body wash, lotion

  7. body wash, deodorant gel

  8. perfume, body wash

  9. evolvetogether

    deodorant, body lotion

  10. Reginald Men

    men's grooming

how we pick competitors

What apps does TONE Exclusive use on Shopify?

TONE Exclusive runs 18 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Email & SMS marketing, Product reviews, Other, Advertising & analytics, Page building, Affiliates & influencers, Subscriptions.

Who are TONE Exclusive's competitors?

The Shopify brands closest to TONE Exclusive are The Man Company, Tiege, Ursa Major Skincare, Caldera + Lab and Black Wolf.

Updated 2026-10-22. Method notes and every source: how we count →