The Normal Brand logo

The Normal Brand

Apparel and gear for men and women. St. Louis, Missouri. Runs on Shopify Plus.

The Normal Brand is a St. Louis, Missouri brand selling apparel and gear for men and women on Shopify Plus. Its store lists 583 products, mostly button ups, pullovers and hats, priced from $39 to $178. It sells direct and through retail and wholesale and is not on Amazon. It employs 51 to 200 people and runs 30 apps from the Shopify App Store across 10 categories. It spends about $25K to $30K a month on those apps.

The store

Products listed
583
Counted on the storefront
Typical price
$39 to $178
Most products fall in this range
Button Ups74Pullovers55Hats44Pants33Jackets32Dresses30

Product types as The Normal Brand files them in its own catalogue.

What The Normal Brand runs on Shopify

30 apps from the Shopify App Store, across 10 categories.

Other13Search, upsell & discovery3Email & SMS marketing3Product reviews3Affiliates & influencers2Shipping, returns & order tracking2Page building1Advertising & analytics1Helpdesk1Loyalty, store credit & gift cards1

Estimated app spend: about $25K to $30K a month.

See which 30 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Normal Brand sells

Direct, thenormalbrand.comRetailAmazonWholesale

Competitors

  1. hoodies and sweaters for men and women

  2. men's and women's essentials

  3. soft sustainable casuals

  4. sweaters and sweats

  5. merino sweaters and coats

  6. cozy knitwear

  7. soft basics

  8. sweaters and hoodies for men

  9. men's and women's casual apparel

  10. casual knits and flannels

how we pick competitors

What apps does The Normal Brand use on Shopify?

The Normal Brand runs 30 apps from the Shopify App Store across 10 categories: Other, Search, upsell & discovery, Page building, Email & SMS marketing, Affiliates & influencers, Shipping, returns & order tracking, Advertising & analytics, Product reviews, Helpdesk, Loyalty, store credit & gift cards.

Who are The Normal Brand's competitors?

The Shopify brands closest to The Normal Brand are American Giant, Mott & Bow, Outerknown, The Great. and Unbound Merino.

Updated 2026-10-22. Method notes and every source: how we count →