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Outerknown

Clothes for full and adventurous lives. Carlsbad, California. Runs on Shopify Plus.

outerknown.com →LinkedIn →

Outerknown is a Carlsbad, California brand selling clothes for full and adventurous lives on Shopify Plus. Its store lists 1,005 products, mostly woven shirts, tees and non-denim bottoms, priced from $35 to $200. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 31 apps from the Shopify App Store across 10 categories. It spends about $105K to $110K a month on those apps.

The store

Products listed
1,005
Counted on the storefront
Typical price
$35 to $200
Most products fall in this range
Woven Shirts144Tees97Non-Denim Bottoms86Sweaters60Loungewear Tops59Denim Bottoms54

Product types as Outerknown files them in its own catalogue.

What Outerknown runs on Shopify

31 apps from the Shopify App Store, across 10 categories.

Other8Shipping, returns & order tracking5Advertising & analytics5Affiliates & influencers3Email & SMS marketing2Loyalty, store credit & gift cards2Helpdesk2Search, upsell & discovery2Page building1Product reviews1

Estimated app spend: about $105K to $110K a month.

Seen running on the storefront:Elevar Conversion TrackingGorgiasGOVX ID Exclusive DiscountsKlaviyoNostoTriple WhaleYotpo
See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Outerknown sells

Direct, outerknown.comRetailWholesale

Competitors

  1. Fair Harbor

    men's casual sustainable-leaning apparel

  2. American Giant

    premium casual basics

  3. The Normal Brand

    sweaters and jackets

  4. Lucy & Yak

    sustainable casual wear

  5. Organic Basics

    sustainable basics

  6. Finisterre

    sustainable outdoor apparel

  7. Naked & Famous Denim

    durable denim and tees

  8. James Perse Los Angeles

    men's and women's premium casual

  9. The Great.

    soft premium basics

  10. RVCA

    surf-inspired tees and shorts

how we pick competitors

What apps does Outerknown use on Shopify?

Outerknown runs 31 apps from the Shopify App Store across 10 categories: Other, Page building, Email & SMS marketing, Shipping, returns & order tracking, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk, Affiliates & influencers, Search, upsell & discovery, Product reviews. Seen running on its storefront: Elevar Conversion Tracking, Gorgias, GOVX ID Exclusive Discounts, Klaviyo, Nosto, Triple Whale, Yotpo.

Who are Outerknown's competitors?

The Shopify brands closest to Outerknown are Fair Harbor, American Giant, The Normal Brand, Lucy & Yak and Organic Basics.

Updated 2026-10-22. Method notes and every source: how we count →