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The Loyal Subjects

Toys. Los Angeles, California.

The Loyal Subjects is a Los Angeles, California brand selling toys on Shopify. Its store lists 33 products, mostly doll, priced from $20 to $120. It sells direct and through retail and wholesale and sells on Amazon. It employs 11 to 50 people and runs 4 apps from the Shopify App Store across 2 categories. It spends about $500 to $1K a month on those apps and added none in the last year.

The store

Products listed
33
Counted on the storefront
Typical price
$20 to $120
Most products fall in this range
Doll3

Product types as The Loyal Subjects files them in its own catalogue.

What The Loyal Subjects runs on Shopify

4 apps from the Shopify App Store, across 2 categories.

Other3Email & SMS marketing1

Estimated app spend: about $500 to $1K a month. No apps added in the last year.

See which 4 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Loyal Subjects sells

Direct, theloyalsubjects.comRetailAmazonWholesale

Competitors

  1. licensed figures and plush

  2. collectible plush

  3. collectible toys

  4. Sanrio Stores

    licensed character plush

  5. licensed collectible figures

  6. dolls and plush

  7. collectible plush

  8. figures and plush

  9. dolls

  10. collectible toys

how we pick competitors

What apps does The Loyal Subjects use on Shopify?

The Loyal Subjects runs 4 apps from the Shopify App Store across 2 categories: Other, Email & SMS marketing.

Who are The Loyal Subjects's competitors?

The Shopify brands closest to The Loyal Subjects are YOLOPARK– Yolopark, Squishable, an.mé /ahn-may, Sanrio Stores and HIYA.

Updated 2026-10-29. Method notes and every source: how we count →