The Honest Company logo

The Honest Company

Baby, beauty, and cleaning products. Los Angeles, California.

The Honest Company reported $371.3M in revenue in its audited annual filing. It is a Los Angeles, California brand selling baby, beauty, and cleaning products on Shopify. Its store lists 205 products, mostly shower + bath, diapers and wipes, priced from $1 to $50. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 5 apps from the Shopify App Store across 5 categories. It spends about $15K to $17.5K a month on those apps and added 5 in the last year.

Revenue

Total revenue
$371.3M
Audited.sourcepublic filinghow we count

The store

Products listed
205
Counted on the storefront
Typical price
$1 to $50
Most products fall in this range
Shower + Bath52Diapers49Wipes12Lotions + Moisturizers11Makeup10Overnight Diapers9

Product types as The Honest Company files them in its own catalogue.

What The Honest Company runs on Shopify

5 apps from the Shopify App Store, across 5 categories.

Product reviews1Email & SMS marketing1Other1Search, upsell & discovery1Helpdesk1

Estimated app spend: about $15K to $17.5K a month. 5 apps added in the last year.

See which 5 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Honest Company sells

Direct, honest.comRetailAmazonWholesale

Competitors

  1. clean diapers, wipes, baby skincare

  2. baby care and skincare

  3. clean baby essentials for parents

  4. diaper-related baby essentials

  5. mass-market baby essentials

  6. mom and baby care

  7. baby care brand

  8. Angelcare

    baby care essentials

  9. baby consumables

  10. baby essentials for parents

how we pick competitors

What is The Honest Company's revenue?

The Honest Company reported $371.3M in revenue in its audited annual filing.

What apps does The Honest Company use on Shopify?

The Honest Company runs 5 apps from the Shopify App Store across 5 categories: Product reviews, Email & SMS marketing, Other, Search, upsell & discovery, Helpdesk.

Who are The Honest Company's competitors?

The Shopify brands closest to The Honest Company are Coterie, Frida, Bobbie, Diaper Genie and Munchkin.

Updated 2026-10-22. Method notes and every source: how we count →