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Bobbie

Baby formula for infants. Heath, Ohio. Runs on Shopify Plus.

Bobbie is a Heath, Ohio brand selling baby formula for infants on Shopify Plus. Its store lists 47 products, mostly supplements, priced from $18 to $280. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 33 apps from the Shopify App Store across 9 categories. It spends about $80K to $85K a month on those apps.

The store

Products listed
47
Counted on the storefront
Typical price
$18 to $280
Most products fall in this range
Supplements6

Product types as Bobbie files them in its own catalogue.

What Bobbie runs on Shopify

33 apps from the Shopify App Store, across 9 categories.

Other14Email & SMS marketing4Affiliates & influencers4Advertising & analytics4Search, upsell & discovery2Product reviews2Loyalty, store credit & gift cards1Helpdesk1Subscriptions1

Estimated app spend: about $80K to $85K a month.

Seen running on the storefront:AttentiveConsentmo GDPR ComplianceElevar Conversion TrackingGladlyIntelligemsKlaviyoMicrosoft ClarityYotpo
See which 33 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Bobbie sells

Direct, hibobbie.comAmazonWholesale

Competitors

  1. infant formula

  2. Enfa

    infant formula

  3. organic infant formula

  4. organic formula and baby food

  5. Formuland

    formula and baby food

  6. modern baby consumables

  7. modern baby subscriptions

  8. modern baby consumables

  9. baby essentials

  10. baby apparel and gifts

how we pick competitors

What apps does Bobbie use on Shopify?

Bobbie runs 33 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Email & SMS marketing, Affiliates & influencers, Other, Advertising & analytics, Loyalty, store credit & gift cards, Helpdesk, Subscriptions, Product reviews. Seen running on its storefront: Attentive, Consentmo GDPR Compliance, Elevar Conversion Tracking, Gladly, Intelligems, Klaviyo, Microsoft Clarity, Yotpo.

Who are Bobbie's competitors?

The Shopify brands closest to Bobbie are Kendamil, Enfa, Organic Formula Shop, Organic's Best and Formuland.

Updated 2026-10-29. Method notes and every source: how we count →