Solly Baby logo

Solly Baby

Baby wraps, carriers and clothing. Carlsbad, California. Runs on Shopify Plus.

Solly Baby is a Carlsbad, California brand selling baby wraps, carriers and clothing on Shopify Plus. dtcmvp estimates its online storefront sells $30M to $35M a year, ranking it #881 of the 14,841 Shopify brands over $5M that dtcmvp tracks. Its store lists 150 products, mostly baby sleep sets, nursing covers and solly baby wraps, priced from $38 to $134. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 26 apps from the Shopify App Store across 9 categories. It spends about $60K to $65K a month on those apps and added 6 in the last year.

Revenue

Online storefront sales · est.
$30M to $35M
dtcmvp estimateconfidence A#881 of 14,841 Shopify brands over $5Mhow we count

The store

Products listed
150
Counted on the storefront
Typical price
$38 to $134
Most products fall in this range
Baby Sleep Sets26Nursing Covers17Solly Baby Wraps16Women's Sleep Sets15Swaddle + Hat Sets14Toddler Sleep Sets13

Product types as Solly Baby files them in its own catalogue.

What Solly Baby runs on Shopify

26 apps from the Shopify App Store, across 9 categories.

Affiliates & influencers7Other6Email & SMS marketing3Search, upsell & discovery2Advertising & analytics2Helpdesk2Product reviews2Shipping, returns & order tracking1Loyalty, store credit & gift cards1

Estimated app spend: about $60K to $65K a month. 6 apps added in the last year.

See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Solly Baby sells

Direct, sollybaby.comAmazonWholesale

What is Solly Baby's revenue?

dtcmvp estimates Solly Baby's online storefront sells $30M to $35M a year, ranking it #881 of the 14,841 Shopify brands over $5M that dtcmvp tracks.

What apps does Solly Baby use on Shopify?

Solly Baby runs 26 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Other, Shipping, returns & order tracking, Search, upsell & discovery, Advertising & analytics, Affiliates & influencers, Helpdesk, Product reviews, Loyalty, store credit & gift cards.

Updated 2026-07-19. Method notes and every source: how we count →