Solly Baby logo

Solly Baby

Baby wraps, carriers and clothing. Carlsbad, California. Runs on Shopify Plus.

sollybaby.com →LinkedIn →

Solly Baby is a Carlsbad, California brand selling baby wraps, carriers and clothing on Shopify Plus. Its store lists 150 products, mostly baby sleep sets, nursing covers and solly baby wraps, priced from $38 to $134. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 24 apps from the Shopify App Store across 9 categories. It spends about $40K to $45K a month on those apps and added 5 in the last year.

The store

Products listed
150
Counted on the storefront
Typical price
$38 to $134
Most products fall in this range
Baby Sleep Sets26Nursing Covers17Solly Baby Wraps16Women's Sleep Sets15Swaddle + Hat Sets14Toddler Sleep Sets13

Product types as Solly Baby files them in its own catalogue.

What Solly Baby runs on Shopify

24 apps from the Shopify App Store, across 9 categories.

Other6Affiliates & influencers6Email & SMS marketing3Advertising & analytics2Helpdesk2Product reviews2Shipping, returns & order tracking1Search, upsell & discovery1Loyalty, store credit & gift cards1

Estimated app spend: about $40K to $45K a month. 5 apps added in the last year.

Seen running on the storefront:AttentiveAwinCriteo GOElevar Conversion TrackingGGorgiasKlaviyo
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Solly Baby sells

Direct, sollybaby.comAmazonWholesale

Competitors

  1. Baby Tula

    baby wraps and carriers

  2. hope&plum

    wraps, ring slings, carriers

  3. Moby Wrap

    wraps and carriers

  4. Mabē

    carriers

  5. Tushbaby

    carriers and slings

  6. WildBird

    carriers and pregnancy pillow

  7. Petunia Pickle Bottom

    wraps, mom-oriented

  8. Zomee Breast Pumps

    nursing bras

  9. momcozy

    nursing bras and carriers

  10. Snuggle Me Organic

    organic baby wraps and postpartum

how we pick competitors

What apps does Solly Baby use on Shopify?

Solly Baby runs 24 apps from the Shopify App Store across 9 categories: Email & SMS marketing, Other, Shipping, returns & order tracking, Search, upsell & discovery, Advertising & analytics, Affiliates & influencers, Helpdesk, Product reviews, Loyalty, store credit & gift cards. Seen running on its storefront: Attentive, Awin, Criteo GO, Elevar Conversion Tracking, Gorgias, Klaviyo.

Who are Solly Baby's competitors?

The Shopify brands closest to Solly Baby are Baby Tula, hope&plum, Moby Wrap, Mabē and Tushbaby.

Updated 2026-10-22. Method notes and every source: how we count →