Baby Tula logo

Baby Tula

Baby and kid carriers. Concord, California. Runs on Shopify Plus.

Baby Tula is a Concord, California brand selling baby and kid carriers on Shopify Plus. Its store lists 117 products, mostly baby carrier, baby wrap and blanket, priced from $19 to $219. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 10 apps from the Shopify App Store across 6 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
117
Counted on the storefront
Typical price
$19 to $219
Most products fall in this range
Baby Carrier67Baby Wrap13Blanket11Carrier Accessories10Kid Carrier10Ring Sling3

Product types as Baby Tula files them in its own catalogue.

What Baby Tula runs on Shopify

10 apps from the Shopify App Store, across 6 categories.

Other3Search, upsell & discovery2Product reviews2Email & SMS marketing1Advertising & analytics1Helpdesk1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:KlaviyoTriple WhaleYotpoZendesk
See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Baby Tula sells

Direct, babytula.comAmazonWholesale

Competitors

  1. hope&plum

    both sell baby carriers, wraps and ring slings

  2. baby wraps and carriers in prints

  3. Mabē

    baby and toddler carriers

  4. Tushbaby

    carriers and hip seats

  5. wraps and carriers for parents

  6. Petunia Pickle Bottom

    fashion-forward carriers and stroller accessories

  7. carriers and baby textiles in modern designs

  8. modern baby products for parents

  9. trendy prints baby products

  10. baby blankets in designer styles

how we pick competitors

What apps does Baby Tula use on Shopify?

Baby Tula runs 10 apps from the Shopify App Store across 6 categories: Other, Email & SMS marketing, Search, upsell & discovery, Product reviews, Advertising & analytics, Helpdesk. Seen running on its storefront: Klaviyo, Triple Whale, Yotpo, Zendesk.

Who are Baby Tula's competitors?

The Shopify brands closest to Baby Tula are hope&plum, Moby Wrap, Mabē, Tushbaby and Solly Baby.

Updated 2026-10-22. Method notes and every source: how we count →