Sockwell logo

Sockwell

Merino wool compression socks. Chattanooga, Tennessee. Founded 2008. Runs on Shopify Plus.

Sockwell is a Chattanooga, Tennessee brand, founded in 2008, selling merino wool compression socks on Shopify Plus. Its store lists 308 products, mostly lifestyle compression, sport compression and relaxed fit/diabetic friendly, priced from $17 to $66. It sells direct and wholesale and sells on Amazon. It employs 11 to 50 people and runs 20 apps from the Shopify App Store across 9 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
308
Counted on the storefront
Typical price
$17 to $66
Most products fall in this range
Lifestyle Compression85Sport Compression77Relaxed Fit/Diabetic Friendly20Plantar Fasciitis Relief18Ski Compression9Bunion Relief7

Product types as Sockwell files them in its own catalogue.

What Sockwell runs on Shopify

20 apps from the Shopify App Store, across 9 categories.

Search, upsell & discovery6Other4Email & SMS marketing3Affiliates & influencers2Advertising & analytics1Page building1Helpdesk1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $5K to $7.5K a month.

See which 20 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Sockwell sells

Direct, sockwellusa.comAmazonWholesale

Competitors

  1. merino wool basics and socks

  2. alpaca wool socks and baselayers

  3. merino apparel

  4. hats, socks and outdoor apparel

  5. comfort basics and socks

  6. duty socks and work gear

  7. functional sun apparel

  8. Coolibar$25M to $30M

    functional apparel for comfort

  9. comfort footwear and outdoor

  10. functional heated socks and apparel

how we pick competitors

What apps does Sockwell use on Shopify?

Sockwell runs 20 apps from the Shopify App Store across 9 categories: Search, upsell & discovery, Email & SMS marketing, Other, Advertising & analytics, Page building, Affiliates & influencers, Helpdesk, Loyalty, store credit & gift cards, Product reviews.

Who are Sockwell's competitors?

The Shopify brands closest to Sockwell are Woolx, PAKA, Unbound Merino, Tilley USA and Boody.

Updated 2026-10-29. Method notes and every source: how we count →