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SmartyPants Vitamins

Multivitamins, omega-3s, probiotics, and fiber supplements for kids, teens, women, and men. El Segundo, California. Runs on Shopify Plus.

SmartyPants Vitamins is a El Segundo, California brand selling multivitamins, omega-3s, probiotics, and fiber supplements for kids, teens, women, and men on Shopify Plus. Its store lists 39 products, mostly prenatal, sleep and immunity, priced from $21 to $52. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 12 apps from the Shopify App Store across 8 categories. It spends about $10K to $12.5K a month on those apps.

The store

Products listed
39
Counted on the storefront
Typical price
$21 to $52
Most products fall in this range
Prenatal4Sleep3Immunity2

Product types as SmartyPants Vitamins files them in its own catalogue.

What SmartyPants Vitamins runs on Shopify

12 apps from the Shopify App Store, across 8 categories.

Other2Affiliates & influencers2Email & SMS marketing2Helpdesk2Product reviews1Advertising & analytics1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $10K to $12.5K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsKlaviyo
See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where SmartyPants Vitamins sells

Direct, smartypantsvitamins.comRetailAmazonWholesale

Competitors

  1. L’il Critters

    both sell kids gummy vitamins

  2. both sell gummy vitamins for families

  3. both sell gummy supplements to families

  4. both sell family vitamins incl. prenatal

  5. both sell kids vitamins

  6. Rainbow Light

    both sell family vitamins incl. prenatal

  7. both sell gummies for women, men, kids

  8. Jamieson Vitamins

    both sell family multivitamins and gummies

  9. both sell vitamin gummies broadly

  10. both sell family gummies and vitamins

how we pick competitors

What apps does SmartyPants Vitamins use on Shopify?

SmartyPants Vitamins runs 12 apps from the Shopify App Store across 8 categories: Product reviews, Other, Affiliates & influencers, Email & SMS marketing, Advertising & analytics, Loyalty, store credit & gift cards, Subscriptions, Helpdesk. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Klaviyo.

Who are SmartyPants Vitamins's competitors?

The Shopify brands closest to SmartyPants Vitamins are L’il Critters, vitafusion, OLLY PBC, Vitabiotics and Hiya Health.

Updated 2026-10-22. Method notes and every source: how we count →