Nature's Way logo

Nature's Way

Products for people on personal wellness journeys. Green Bay, Wisconsin. Founded 1969. Runs on Shopify Plus.

Nature's Way is a Green Bay, Wisconsin brand, founded in 1969, selling products for people on personal wellness journeys on Shopify Plus. Its store lists 472 products, mostly single_herb, extracts and multiviamins, priced from $10 to $48. It sells direct and wholesale and sells on Amazon. It employs 501 to 1,000 people and runs 24 apps from the Shopify App Store across 10 categories. It spends about $5K to $7.5K a month on those apps.

The store

Products listed
472
Counted on the storefront
Typical price
$10 to $48
Most products fall in this range
SINGLE_HERB83EXTRACTS52MULTIVIAMINS49VITAMIN_MINERAL42MINERALS33ELDERBERRY32

Product types as Nature's Way files them in its own catalogue.

What Nature's Way runs on Shopify

24 apps from the Shopify App Store, across 10 categories.

Other8Shipping, returns & order tracking3Product reviews3Search, upsell & discovery3Email & SMS marketing2Subscriptions1Loyalty, store credit & gift cards1Affiliates & influencers1Advertising & analytics1Helpdesk1

Estimated app spend: about $5K to $7.5K a month.

Seen running on the storefront:KlaviyoRecharge Subscriptions AppYotpo
See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Nature's Way sells

Direct, naturesway.comRetailAmazonWholesale

Competitors

  1. Jamieson Vitamins

    herbals, vitamins, kids

  2. vitamins, gummies, probiotics

  3. herbal supplements and probiotics

  4. Doctor's Best

    supplements at value

  5. probiotics and herbals

  6. vitamins for all ages

  7. herbal supplements

  8. gummies, probiotics

  9. gummies

  10. Pure Encapsulations®

    supplements

how we pick competitors

What apps does Nature's Way use on Shopify?

Nature's Way runs 24 apps from the Shopify App Store across 10 categories: Shipping, returns & order tracking, Other, Email & SMS marketing, Subscriptions, Loyalty, store credit & gift cards, Product reviews, Search, upsell & discovery, Affiliates & influencers, Advertising & analytics, Helpdesk. Seen running on its storefront: Klaviyo, Recharge Subscriptions App, Yotpo.

Who are Nature's Way's competitors?

The Shopify brands closest to Nature's Way are Jamieson Vitamins, Nature Made, Piping Rock, Doctor's Best and Jarrow Formulas.

Updated 2026-10-22. Method notes and every source: how we count →