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Santa Maria Novella

Fragrance. Florence, Tuscany. Runs on Shopify Plus.

Santa Maria Novella is a Florence, Tuscany fragrance brand that sells on Shopify Plus. dtcmvp estimates its revenue across all channels at $80M to $85M a year. Its store lists 351 products, mostly body care, home care and fragrances, priced from $20 to $295. It sells direct and through retail and wholesale and is not on Amazon. It employs 201 to 500 people and runs 14 apps from the Shopify App Store across 4 categories. It added 2 in the last year.

Revenue

Total revenue · est.
$80M to $85M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
351
Counted on the storefront
Typical price
$20 to $295
Most products fall in this range
Body Care112Home Care60Fragrances40Skin Care32Gift Sets19Pets5

Product types as Santa Maria Novella files them in its own catalogue.

What Santa Maria Novella runs on Shopify

14 apps from the Shopify App Store, across 4 categories.

Other8Email & SMS marketing3Product reviews2Advertising & analytics1

2 apps added in the last year.

See which 14 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Santa Maria Novella sells

Direct, smnovella.comRetailAmazonWholesale

Competitors

  1. heritage apothecary perfume and body

  2. artisanal perfume, candles, body care

  3. artistic niche perfume house

  4. niche perfume with body care

  5. niche perfume, body oil, candles

  6. niche perfume retailer

  7. heritage luxury perfume

  8. perfume, candles, body care

  9. candles and diffusers

  10. Italian luxury perfume house

how we pick competitors

What is Santa Maria Novella's revenue?

dtcmvp estimates Santa Maria Novella's revenue across all channels at $80M to $85M a year.

What apps does Santa Maria Novella use on Shopify?

Santa Maria Novella runs 14 apps from the Shopify App Store across 4 categories: Other, Email & SMS marketing, Product reviews, Advertising & analytics.

Who are Santa Maria Novella's competitors?

The Shopify brands closest to Santa Maria Novella are Officine Universelle Buly, Le Labo, Serge Lutens, Memo Paris and HERETIC PARFUM.

Updated 2026-10-22. Method notes and every source: how we count →