ROXY logo

ROXY

Swimwear, bikinis, surfwear and activewear for women and girls. Houston, Texas. Runs on Shopify Plus.

ROXY is a Houston, Texas brand selling swimwear, bikinis, surfwear and activewear for women and girls on Shopify Plus. Its store lists 2,368 products, mostly tees & tops, bikini bottoms and bikini tops, priced from $20 to $180. It sells direct and through retail and wholesale and sells on Amazon. It employs 1,001 to 5,000 people and runs 32 apps from the Shopify App Store across 8 categories. It spends about $4K to $4.5K a month on those apps.

The store

Products listed
2,368
Counted on the storefront
Typical price
$20 to $180
Most products fall in this range
Tees & Tops543Bikini Bottoms192Bikini Tops171Bags168Dresses166Shorts165

Product types as ROXY files them in its own catalogue.

What ROXY runs on Shopify

32 apps from the Shopify App Store, across 8 categories.

Other12Email & SMS marketing5Search, upsell & discovery4Shipping, returns & order tracking4Helpdesk2Product reviews2Advertising & analytics2Affiliates & influencers1

Estimated app spend: about $4K to $4.5K a month.

Seen running on the storefront:AttentiveElevar Conversion TrackingGorgiasKlaviyoLoop Returns & ExchangesYotpo
See which 32 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where ROXY sells

Direct, roxy.comRetailAmazonWholesale

Competitors

  1. swimwear and women's casual apparel

  2. surf-style swim and casual wear

  3. swim and casual apparel

  4. activewear and outerwear for women

  5. affordable casual clothing

  6. casual everyday apparel

  7. casual women's apparel

  8. swim and casual women's clothing

  9. casual branded apparel

  10. Brownie

    casual tees and jackets

how we pick competitors

What apps does ROXY use on Shopify?

ROXY runs 32 apps from the Shopify App Store across 8 categories: Other, Email & SMS marketing, Affiliates & influencers, Helpdesk, Search, upsell & discovery, Shipping, returns & order tracking, Product reviews, Advertising & analytics. Seen running on its storefront: Attentive, Elevar Conversion Tracking, Gorgias, Klaviyo, Loop Returns & Exchanges, Yotpo.

Who are ROXY's competitors?

The Shopify brands closest to ROXY are Cupshe, Universal Store, Show Me Your Mumu, Reitmans and PIMKIE.

Updated 2026-10-29. Method notes and every source: how we count →