Universal Store logo

Universal Store

Women's and men's clothing. Eagle Farm, Queensland. Runs on Shopify Plus.

Universal Store is a Eagle Farm, Queensland brand selling women's and men's clothing on Shopify Plus. dtcmvp estimates its revenue across all channels at $200M to $250M a year. Its store lists 5,000+ products, mostly accessories, t-shirts and tops, priced from $11 to $100. It sells direct and through retail and wholesale and is not on Amazon. It employs 1,001 to 5,000 people and runs 21 apps from the Shopify App Store across 6 categories. It spends about $40K to $45K a month on those apps and added 3 in the last year.

Revenue

Total revenue · est.
$200M to $250M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
5,000+
Counted on the storefront
Typical price
$11 to $100
Most products fall in this range
Accessories1,406T-Shirts818Tops385Shorts372Jeans305Outerwear281

Product types as Universal Store files them in its own catalogue.

What Universal Store runs on Shopify

21 apps from the Shopify App Store, across 6 categories.

Other8Product reviews4Search, upsell & discovery3Email & SMS marketing3Advertising & analytics2Helpdesk1

Estimated app spend: about $40K to $45K a month. 3 apps added in the last year.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Universal Store sells

Direct, universalstore.comRetailAmazonWholesale

What is Universal Store's revenue?

dtcmvp estimates Universal Store's revenue across all channels at $200M to $250M a year.

What apps does Universal Store use on Shopify?

Universal Store runs 21 apps from the Shopify App Store across 6 categories: Advertising & analytics, Search, upsell & discovery, Other, Product reviews, Email & SMS marketing, Helpdesk.

Updated 2026-06-21. Method notes and every source: how we count →