REEF logo

REEF

Men's and women's sandals, shoes, boots, and apparel. Watertown, Massachusetts. Runs on Shopify Plus.

REEF is a Watertown, Massachusetts brand selling men's and women's sandals, shoes, boots, and apparel on Shopify Plus. Its store lists 1,489 products, mostly women's sandals, men's sandals and women's shoes, priced from $25 to $110. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 22 apps from the Shopify App Store across 8 categories. It spends about $100K to $105K a month on those apps and added 5 in the last year.

The store

Products listed
1,489
Counted on the storefront
Typical price
$25 to $110
Most products fall in this range
Women's Sandals439Men's Sandals249Women's Shoes150Girl's Sandals133Men's Shoes127Boy's Sandals89

Product types as REEF files them in its own catalogue.

What REEF runs on Shopify

22 apps from the Shopify App Store, across 8 categories.

Other8Email & SMS marketing3Shipping, returns & order tracking3Affiliates & influencers2Advertising & analytics2Product reviews2Helpdesk1Search, upsell & discovery1

Estimated app spend: about $100K to $105K a month. 5 apps added in the last year.

See which 22 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where REEF sells

Direct, reef.comRetailAmazonWholesale

What apps does REEF use on Shopify?

REEF runs 22 apps from the Shopify App Store across 8 categories: Affiliates & influencers, Email & SMS marketing, Other, Advertising & analytics, Helpdesk, Shipping, returns & order tracking, Product reviews, Search, upsell & discovery.

Updated 2026-09-04. Method notes and every source: how we count →