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etnies

Skate shoes, apparel and streetwear for skaters. Truckee, California. Founded 1986. Runs on Shopify Plus.

etnies is a Truckee, California brand, founded in 1986, selling skate shoes, apparel and streetwear for skaters on Shopify Plus. Its store lists 234 products, mostly low-top shoe, low-top vulcanized and s/s basic t-shirt, priced from $42 to $110. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 24 apps from the Shopify App Store across 10 categories. It spends about $20K to $22.5K a month on those apps.

The store

Products listed
234
Counted on the storefront
Typical price
$42 to $110
Most products fall in this range
Low-Top Shoe89Low-Top Vulcanized19S/S Basic T-Shirt18Screen Hooded Fleece4Crew Sock2L/S Basic T-Shirt2

Product types as etnies files them in its own catalogue.

What etnies runs on Shopify

24 apps from the Shopify App Store, across 10 categories.

Other6Shipping, returns & order tracking4Search, upsell & discovery4Advertising & analytics3Product reviews2Loyalty, store credit & gift cards1Helpdesk1Email & SMS marketing1Page building1Affiliates & influencers1

Estimated app spend: about $20K to $22.5K a month.

See which 24 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where etnies sells

Direct, etnies.comRetailAmazonWholesale

Competitors

  1. skate shoes and apparel

  2. skate shoes

  3. youth streetwear slides and apparel

  4. sneakers with apparel

  5. sneakers and apparel

  6. Allbirds$100M to $150M

    casual sneakers and apparel

  7. Philippe Model Paris

    sneakers with caps and socks

  8. affordable athletic sneakers

  9. Shaq.com

    affordable athletic shoes and apparel

  10. Rigorer

    athletic shoes and apparel

how we pick competitors

What apps does etnies use on Shopify?

etnies runs 24 apps from the Shopify App Store across 10 categories: Advertising & analytics, Shipping, returns & order tracking, Search, upsell & discovery, Other, Loyalty, store credit & gift cards, Helpdesk, Product reviews, Email & SMS marketing, Page building, Affiliates & influencers.

Who are etnies's competitors?

The Shopify brands closest to etnies are éS Skateboarding, Osiris, Dracoslides, Karhu and K-Swiss.

Updated 2026-10-22. Method notes and every source: how we count →