REBEL logo

REBEL

Strollers, car seats, and other baby gear. Kannapolis, North Carolina. Runs on Shopify Plus.

REBEL is a Kannapolis, North Carolina brand selling strollers, car seats, and other baby gear on Shopify Plus. Its store lists 5,000+ products, priced from $7 to $336. It employs 51 to 200 people and runs 23 apps from the Shopify App Store across 10 categories. It spends about $95K to $100K a month on those apps.

The store

Products listed
5,000+
Counted on the storefront
Typical price
$7 to $336
Most products fall in this range

Product types as REBEL files them in its own catalogue.

What REBEL runs on Shopify

23 apps from the Shopify App Store, across 10 categories.

Email & SMS marketing4Product reviews4Advertising & analytics3Other3Affiliates & influencers2Helpdesk2Search, upsell & discovery2Shipping, returns & order tracking1Loyalty, store credit & gift cards1Subscriptions1

Estimated app spend: about $95K to $100K a month.

Seen running on the storefront:Bazaarvoice Ratings & ReviewsBlotout EdgeTagGorgiasimpact.com Affiliate MarketingKlaviyoNostoRedoYotpo
See which 23 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where REBEL sells

Direct, fromrebel.com

Competitors

  1. both retail baby gear at discount

  2. Hazel & Fawn

    both retail strollers and car seats

  3. NINI and LOLI

    both retail strollers and car seats

  4. Lullaby Baby

    both retail strollers and car seats

  5. Baby Grand

    both retail baby gear

  6. both multi-brand baby retailers

  7. both retail baby gear

  8. both discount used/resale gear

  9. Little Folks NYC

    both retail strollers

  10. Me n Moms

    both retail baby gear

how we pick competitors

What apps does REBEL use on Shopify?

REBEL runs 23 apps from the Shopify App Store across 10 categories: Affiliates & influencers, Email & SMS marketing, Product reviews, Advertising & analytics, Other, Helpdesk, Shipping, returns & order tracking, Search, upsell & discovery, Loyalty, store credit & gift cards, Subscriptions. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Blotout EdgeTag, Gorgias, impact.com Affiliate Marketing, Klaviyo, Nosto, Redo, Yotpo.

Who are REBEL's competitors?

The Shopify brands closest to REBEL are MacroBaby, Hazel & Fawn, NINI and LOLI, Lullaby Baby and Baby Grand.

Updated 2026-10-22. Method notes and every source: how we count →