The Baby Cubby logo

The Baby Cubby

Strollers, car seats, clothing, furniture, diaper bags, bedding, and toys for parents. Lehi, Utah.

The Baby Cubby is a Lehi, Utah brand selling strollers, car seats, clothing, furniture, diaper bags, bedding, and toys for parents on Shopify. Its store lists 4,236 products, mostly plush and stuffed animals, toys and books, priced from $8 to $399. It sells direct and through retail. It employs 11 to 50 people and runs 25 apps from the Shopify App Store across 9 categories. It spends about $17.5K to $20K a month on those apps.

The store

Products listed
4,236
Counted on the storefront
Typical price
$8 to $399
Most products fall in this range
Plush and Stuffed Animals363Toys312Books281Onesies and Rompers226Pajamas204Dolls and Doll Accessories180

Product types as The Baby Cubby files them in its own catalogue.

What The Baby Cubby runs on Shopify

25 apps from the Shopify App Store, across 9 categories.

Other8Product reviews5Search, upsell & discovery3Advertising & analytics3Email & SMS marketing2Shipping, returns & order tracking1Affiliates & influencers1Helpdesk1Loyalty, store credit & gift cards1

Estimated app spend: about $17.5K to $20K a month.

See which 25 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where The Baby Cubby sells

Direct, babycubby.comRetail

Competitors

  1. Pacifier Kids Boutique

    both boutique resellers of UPPAbaby/Nuna gear, clothing and Jellycat

  2. Little Folks NYC

    both resell premium strollers and car seats

  3. Kidsland

    both resell luxury strollers and car seats

  4. Baby Grand

    both independent baby stores selling gear and nursery

  5. Lullaby Baby

    both reseller of strollers, car seats, nursery

  6. Hazel & Fawn

    both resell strollers, toys, clothing

  7. both premium baby gear and nursery retailers

  8. both multi-category baby retailers

  9. Pump Station & Nurtury

    both brick-and-mortar baby stores selling gear

  10. both resell strollers and baby clothing

how we pick competitors

What apps does The Baby Cubby use on Shopify?

The Baby Cubby runs 25 apps from the Shopify App Store across 9 categories: Other, Shipping, returns & order tracking, Search, upsell & discovery, Affiliates & influencers, Advertising & analytics, Product reviews, Email & SMS marketing, Helpdesk, Loyalty, store credit & gift cards.

Who are The Baby Cubby's competitors?

The Shopify brands closest to The Baby Cubby are Pacifier Kids Boutique, Little Folks NYC, Kidsland, Baby Grand and Lullaby Baby.

Updated 2026-10-22. Method notes and every source: how we count →