P. Louise Cosmetics logo

P. Louise Cosmetics

Makeup, skincare, and beauty products. Philadelphia, Pennsylvania. Runs on Shopify Plus.

P. Louise Cosmetics is a Philadelphia, Pennsylvania brand selling makeup, skincare, and beauty products on Shopify Plus. dtcmvp estimates its revenue across all channels at $100M to $150M a year. Its store lists 357 products, mostly false lashes, makeup remover and cleanser, priced from $13 to $46. It sells direct and through retail and wholesale and sells on Amazon. It employs 51 to 200 people and runs 16 apps from the Shopify App Store across 8 categories. It spends about $40K to $45K a month on those apps and added 4 in the last year.

Revenue

Total revenue · est.
$100M to $150M
dtcmvp estimateconfidence Ahow we count

The store

Products listed
357
Counted on the storefront
Typical price
$13 to $46
Most products fall in this range
FALSE LASHES23MAKEUP REMOVER13CLEANSER12LIP OIL / LIP CONDITIONER11SERUM11EYESHADOW / FACE PALETTE8

Product types as P. Louise Cosmetics files them in its own catalogue.

What P. Louise Cosmetics runs on Shopify

16 apps from the Shopify App Store, across 8 categories.

Other4Search, upsell & discovery3Email & SMS marketing2Product reviews2Loyalty, store credit & gift cards2Page building1Advertising & analytics1Subscriptions1

Estimated app spend: about $40K to $45K a month. 4 apps added in the last year.

See which 16 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where P. Louise Cosmetics sells

Direct, p-louise.comRetailAmazonWholesale

What is P. Louise Cosmetics's revenue?

dtcmvp estimates P. Louise Cosmetics's revenue across all channels at $100M to $150M a year.

What apps does P. Louise Cosmetics use on Shopify?

P. Louise Cosmetics runs 16 apps from the Shopify App Store across 8 categories: Search, upsell & discovery, Page building, Email & SMS marketing, Other, Product reviews, Loyalty, store credit & gift cards, Advertising & analytics, Subscriptions.

Updated 2026-09-24. Method notes and every source: how we count →