Once Upon a Farm logo

Once Upon a Farm

Cold-pressed pouches and plant-rich meals for babies, toddlers, and big kids. Berkeley, California. Founded 1936.

Once Upon a Farm is a Berkeley, California brand, founded in 1936, selling cold-pressed pouches and plant-rich meals for babies, toddlers, and big kids on Shopify. Its store lists 313 products, mostly meat & legume blends, fruit & veggie blends and refrigerated oat bars, priced from $3 to $109. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 26 apps from the Shopify App Store across 10 categories. It spends about $17.5K to $20K a month on those apps.

The store

Products listed
313
Counted on the storefront
Typical price
$3 to $109
Most products fall in this range
Meat & Legume Blends20Fruit & Veggie Blends16Refrigerated Oat Bars14Veggies10Legumes10Dairy-Free Smoothies10

Product types as Once Upon a Farm files them in its own catalogue.

What Once Upon a Farm runs on Shopify

26 apps from the Shopify App Store, across 10 categories.

Other8Advertising & analytics4Email & SMS marketing3Product reviews3Search, upsell & discovery2Affiliates & influencers2Shipping, returns & order tracking1Helpdesk1Subscriptions1Loyalty, store credit & gift cards1

Estimated app spend: about $17.5K to $20K a month.

Seen running on the storefront:KlaviyoRecharge Subscriptions AppYotpo
See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Once Upon a Farm sells

Direct, onceuponafarmorganics.comRetailAmazonWholesale

Competitors

  1. Nature's Bakery

    kids snack bars

  2. kids-friendly snacks

  3. TRUBAR

    kids snack bars

  4. clean snacks for kids

  5. kid-size clean snacks

  6. oats breakfast

  7. ready-to-eat oats

  8. clean refrigerated/frozen nourishment

  9. kid-friendly cereal

  10. kids better-for-you treats

how we pick competitors

What apps does Once Upon a Farm use on Shopify?

Once Upon a Farm runs 26 apps from the Shopify App Store across 10 categories: Shipping, returns & order tracking, Other, Email & SMS marketing, Product reviews, Search, upsell & discovery, Advertising & analytics, Affiliates & influencers, Helpdesk, Subscriptions, Loyalty, store credit & gift cards. Seen running on its storefront: Klaviyo, Recharge Subscriptions App, Yotpo.

Who are Once Upon a Farm's competitors?

The Shopify brands closest to Once Upon a Farm are Nature's Bakery, MadeGood, TRUBAR, LesserEvil Snacks and Chomps.

Updated 2026-10-22. Method notes and every source: how we count →