MUSH logo

MUSH

Ready-to-eat oats, protein bars, and smoothies for busy people. Chicago, Illinois. Founded 2015. Runs on Shopify Plus.

MUSH is a Chicago, Illinois brand, founded in 2015, selling ready-to-eat oats, protein bars, and smoothies for busy people on Shopify Plus. Its store lists 24 products, priced from $22 to $65. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 9 apps from the Shopify App Store across 5 categories. It spends about $60K to $65K a month on those apps.

The store

Products listed
24
Counted on the storefront
Typical price
$22 to $65
Most products fall in this range

Product types as MUSH files them in its own catalogue.

What MUSH runs on Shopify

9 apps from the Shopify App Store, across 5 categories.

Email & SMS marketing3Other2Affiliates & influencers2Search, upsell & discovery1Product reviews1

Estimated app spend: about $60K to $65K a month.

Seen running on the storefront:KlaviyoOkendo
See which 9 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where MUSH sells

Direct, eatmush.comAmazonWholesale

Competitors

  1. overnight oats

  2. protein cereal and oats

  3. Catalina Crunch

    high-protein low-sugar breakfast and snacks

  4. clean oat-based snacks

  5. protein bars

  6. protein bars

  7. protein bars

  8. TRUBAR

    clean protein bars

  9. protein bars

  10. protein bars

how we pick competitors

What apps does MUSH use on Shopify?

MUSH runs 9 apps from the Shopify App Store across 5 categories: Search, upsell & discovery, Other, Affiliates & influencers, Email & SMS marketing, Product reviews. Seen running on its storefront: Klaviyo, Okendo.

Who are MUSH's competitors?

The Shopify brands closest to MUSH are Oats Overnight, Magic Spoon, Catalina Crunch, MadeGood and ALOHA.

Updated 2026-10-22. Method notes and every source: how we count →