Magic Spoon logo

Magic Spoon

Cereal in cocoa, frosted, blueberry, peanut butter, and cinnamon flavors. New York, New York. Runs on Shopify Plus.

Magic Spoon is a New York, New York brand selling cereal in cocoa, frosted, blueberry, peanut butter, and cinnamon flavors on Shopify Plus. Its store lists 151 products, mostly cereal, treats and granola, priced from $3 to $54. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 21 apps from the Shopify App Store across 10 categories. It spends about $65K to $70K a month on those apps.

The store

Products listed
151
Counted on the storefront
Typical price
$3 to $54
Most products fall in this range
Cereal62Treats38Granola14Oatmeal11Pastries11

Product types as Magic Spoon files them in its own catalogue.

What Magic Spoon runs on Shopify

21 apps from the Shopify App Store, across 10 categories.

Other5Affiliates & influencers3Email & SMS marketing3Product reviews3Subscriptions2Shipping, returns & order tracking1Advertising & analytics1Helpdesk1Search, upsell & discovery1Loyalty, store credit & gift cards1

Estimated app spend: about $65K to $70K a month.

See which 21 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Magic Spoon sells

Direct, magicspoon.comRetailAmazonWholesale

Competitors

  1. Catalina Crunch

    both sell protein cereal and granola

  2. both sell breakfast oats

  3. both sell protein oats and bars

  4. Legendary Foods

    both sell protein pastries and snacks

  5. Lenny and Larrys

    both sell protein treats in variety packs

  6. Birch Benders

    both sell breakfast mixes

  7. both sell granola bars and snacks

  8. both sell protein products

  9. both sell protein waffles and pasta

  10. Nature's Bakery

    both sell snack bars

how we pick competitors

What apps does Magic Spoon use on Shopify?

Magic Spoon runs 21 apps from the Shopify App Store across 10 categories: Affiliates & influencers, Email & SMS marketing, Shipping, returns & order tracking, Other, Advertising & analytics, Product reviews, Helpdesk, Search, upsell & discovery, Subscriptions, Loyalty, store credit & gift cards.

Who are Magic Spoon's competitors?

The Shopify brands closest to Magic Spoon are Catalina Crunch, Oats Overnight, MUSH, Legendary Foods and Lenny and Larrys.

Updated 2026-10-22. Method notes and every source: how we count →