Olfactory NYC logo

Olfactory NYC

Custom fragrances. New York, New York. Runs on Shopify Plus.

Olfactory NYC is a New York, New York brand selling custom fragrances on Shopify Plus. Its store lists 630 products, mostly custom scent, custom oil and custom diffuser, priced from $45 to $145. It sells direct and through retail. It employs 51 to 200 people and runs 31 apps from the Shopify App Store across 11 categories. It spends about $35K to $40K a month on those apps and added 13 in the last year.

The store

Products listed
630
Counted on the storefront
Typical price
$45 to $145
Most products fall in this range
Custom Scent199Custom Oil86Custom Diffuser24Custom Lotion21Custom Wash21Custom Mist20

Product types as Olfactory NYC files them in its own catalogue.

What Olfactory NYC runs on Shopify

31 apps from the Shopify App Store, across 11 categories.

Other8Search, upsell & discovery5Advertising & analytics4Email & SMS marketing3Product reviews3Shipping, returns & order tracking2Helpdesk2Loyalty, store credit & gift cards1Page building1Affiliates & influencers1Subscriptions1

Estimated app spend: about $35K to $40K a month. 13 apps added in the last year.

See which 31 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Olfactory NYC sells

Direct, olfactorynyc.comRetail

Competitors

  1. modern indie fragrance for everyone

  2. Riddle

    body oil, body products and fragrance

  3. Matière Première

    fragrance with body lotion and wash

  4. perfume with body products

  5. Mix:Bar

    fragrance with body products

  6. accessible fragrance, mists, candles

  7. fragrance with body care and diffuser

  8. DTC fragrance at similar price

  9. Boy Smells

    fragrance with diffuser and body mist

  10. GODA

    perfume with body oil and wash

how we pick competitors

What apps does Olfactory NYC use on Shopify?

Olfactory NYC runs 31 apps from the Shopify App Store across 11 categories: Loyalty, store credit & gift cards, Search, upsell & discovery, Page building, Email & SMS marketing, Shipping, returns & order tracking, Other, Product reviews, Affiliates & influencers, Helpdesk, Advertising & analytics, Subscriptions.

Who are Olfactory NYC's competitors?

The Shopify brands closest to Olfactory NYC are NOYZ, Riddle, Matière Première, HERETIC PARFUM and Mix:Bar.

Updated 2026-10-29. Method notes and every source: how we count →