Not Your Mother's
Shampoo, conditioner, dry shampoo, curl care, styling essentials for every hair type. Lutz, Florida. Founded 2010. Runs on Shopify Plus.
Not Your Mother's is a Lutz, Florida brand, founded in 2010, selling shampoo, conditioner, dry shampoo, curl care, styling essentials for every hair type on Shopify Plus. Its store lists 82 products, priced from $5 to $12. It sells direct and wholesale and sells on Amazon. It employs 201 to 500 people and runs 11 apps from the Shopify App Store across 6 categories. It spends about $500 to $1K a month on those apps and added 2 in the last year.
The store
Product types as Not Your Mother's files them in its own catalogue.
What Not Your Mother's runs on Shopify
11 apps from the Shopify App Store, across 6 categories.
Estimated app spend: about $500 to $1K a month. 2 apps added in the last year.
Seen running on the storefront: Bazaarvoice Ratings & Reviews, Klaviyo.
Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.
Where Not Your Mother's sells
What apps does Not Your Mother's use on Shopify?
Not Your Mother's runs 11 apps from the Shopify App Store across 6 categories: Other, Product reviews, Email & SMS marketing, Search, upsell & discovery, Loyalty, store credit & gift cards, Affiliates & influencers. Seen running on its storefront: Bazaarvoice Ratings & Reviews, Klaviyo.