Natural Form logo

Natural Form

Mattresses, adjustable beds, mattress foundations, and stadium seat cushions. Bennington, Vermont. Runs on Shopify Plus.

Natural Form is a Bennington, Vermont brand selling mattresses, adjustable beds, mattress foundations, and stadium seat cushions on Shopify Plus. Its store lists 8 products, mostly mattresses, beds & bed frames and mattress foundations, priced from $637 to $3.67K. It sells direct and through retail and wholesale. It employs 51 to 200 people and runs 12 apps from the Shopify App Store across 6 categories. It spends about $500 to $1K a month on those apps and added 1 in the last year.

The store

Products listed
8
Counted on the storefront
Typical price
$637 to $3668
Most products fall in this range
Mattresses3Beds & Bed Frames2Mattress Foundations2Stadium Seats & Cushions1

Product types as Natural Form files them in its own catalogue.

What Natural Form runs on Shopify

12 apps from the Shopify App Store, across 6 categories.

Other4Search, upsell & discovery3Product reviews2Email & SMS marketing1Page building1Advertising & analytics1

Estimated app spend: about $500 to $1K a month. 1 app added in the last year.

See which 12 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Natural Form sells

Direct, naturalform.comRetailWholesale

Competitors

  1. King Koil

    mattresses and adjustables

  2. Malouf Home

    mattresses and adjustable bases

  3. adjustable beds and mattresses

  4. mattresses and bases

  5. Sven & Son

    adjustable beds and mattresses

  6. mattress specialist

  7. mattresses and bases online

  8. mattresses direct

  9. mattresses direct

  10. mattresses and adjustables

how we pick competitors

What apps does Natural Form use on Shopify?

Natural Form runs 12 apps from the Shopify App Store across 6 categories: Other, Search, upsell & discovery, Product reviews, Email & SMS marketing, Page building, Advertising & analytics.

Who are Natural Form's competitors?

The Shopify brands closest to Natural Form are King Koil, Malouf Home, BedTech, GhostBed and Sven & Son.

Updated 2026-10-22. Method notes and every source: how we count →