Lull logo

Lull

Memory foam and hybrid mattresses. Santa Barbara, California. Founded 2015. Runs on Shopify Plus.

Lull is a Santa Barbara, California brand, founded in 2015, selling memory foam and hybrid mattresses on Shopify Plus. Its store lists 24 products, mostly luxe premium mattress, luxe premium hybrid mattress cover and organic cotton pillowcase set, priced from $5 to $3.43K. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 26 apps from the Shopify App Store across 9 categories. It spends about $25K to $30K a month on those apps and added 6 in the last year.

The store

Products listed
24
Counted on the storefront
Typical price
$5 to $3426
Most products fall in this range
Luxe Premium Mattress1Luxe Premium Hybrid Mattress Cover1Organic Cotton Pillowcase Set1Cotton Blend Duvet Cover1Organic Cotton Duvet Cover1Gaviota Bed Frame1

Product types as Lull files them in its own catalogue.

What Lull runs on Shopify

26 apps from the Shopify App Store, across 9 categories.

Other12Affiliates & influencers4Email & SMS marketing3Advertising & analytics2Search, upsell & discovery1Page building1Helpdesk1Loyalty, store credit & gift cards1Product reviews1

Estimated app spend: about $25K to $30K a month. 6 apps added in the last year.

See which 26 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Lull sells

Direct, lull.comAmazonWholesale

Competitors

  1. Nolah Mattress

    DTC mattresses and pillows

  2. DTC mattresses and sheets

  3. DTC mattress and bedding

  4. Engineered Sleep

    DTC mattresses

  5. DTC mattresses and sheets

  6. mattresses DTC

  7. Nectar

    mattresses and pillows

  8. Endy

    mattresses and bedding

  9. Emma Sleep

    online mattresses

  10. mattresses and protectors

how we pick competitors

What apps does Lull use on Shopify?

Lull runs 26 apps from the Shopify App Store across 9 categories: Other, Affiliates & influencers, Email & SMS marketing, Search, upsell & discovery, Advertising & analytics, Page building, Helpdesk, Loyalty, store credit & gift cards, Product reviews.

Who are Lull's competitors?

The Shopify brands closest to Lull are Nolah Mattress, Tuft and Needle, GhostBed, Engineered Sleep and WinkBeds.

Updated 2026-10-22. Method notes and every source: how we count →