Tuft and Needle logo

Tuft and Needle

Mattresses, sheets, pillows, and other bedding. Doraville, Georgia. Founded 2012. Runs on Shopify Plus.

Tuft and Needle is a Doraville, Georgia brand, founded in 2012, selling mattresses, sheets, pillows, and other bedding on Shopify Plus. Its store lists 105 products, mostly mattress, sheet set and adjustable base, priced from $50 to $2.1K. It sells direct and wholesale and sells on Amazon. It employs 51 to 200 people and runs 10 apps from the Shopify App Store across 4 categories. It spends about $2.5K to $3K a month on those apps.

The store

Products listed
105
Counted on the storefront
Typical price
$50 to $2099
Most products fall in this range
Mattress17Sheet Set9Adjustable Base7Body Pillow Cover6Quilt5Pillow4

Product types as Tuft and Needle files them in its own catalogue.

What Tuft and Needle runs on Shopify

10 apps from the Shopify App Store, across 4 categories.

Other6Email & SMS marketing2Product reviews1Affiliates & influencers1

Estimated app spend: about $2.5K to $3K a month.

See which 10 apps, and when each was added.sign in →

Counted from the Shopify App Store. A name shows only for an app our own visit to the storefront saw running, or to signed-in members. how we count.

Where Tuft and Needle sells

Direct, tuftandneedle.comAmazonWholesale

Competitors

  1. Lull

    DTC mattresses with sheets and pillows

  2. DTC mattresses, bases, bedding

  3. mattresses, pillows, bedding

  4. DTC mattresses and pillows

  5. hybrid mattresses, sheets

  6. Emma Sleep

    online mattress with trial

  7. DTC hybrid mattresses

  8. Novaform

    mattresses and toppers

  9. mattresses, bases, sheets

  10. Malouf Home

    mattresses, bases, sheets

how we pick competitors

What apps does Tuft and Needle use on Shopify?

Tuft and Needle runs 10 apps from the Shopify App Store across 4 categories: Other, Product reviews, Email & SMS marketing, Affiliates & influencers.

Who are Tuft and Needle's competitors?

The Shopify brands closest to Tuft and Needle are Lull, GhostBed, Nest Bedding, Bear Mattress and WinkBeds.

Updated 2026-10-29. Method notes and every source: how we count →